Creative agency, Ogilvy Singapore, has been named APAC Agency of the Year and ranked sixth worldwide in The One Club for Creativity’s 2025 Global Creative Rankings, based on results from a range of global and regional awards shows held this year. New Zealand–based Motion Sickness topped the APAC Independent Agency rankings.
Rankings are determined through a weighted points system covering The One Club’s global shows, including The One Show, ADC Annual Awards, and Type Directors Club’s TDC competition.
The methodology also includes results from regional programs such as the ONE Asia Creative Awards and Art Directors Club Europe’s ADCE Creative Awards, as well as national competitions hosted by ADCE member clubs. Local shows organized by club US chapters are also included in the rankings calculations.
Top Ranked APAC Agencies
APAC Agency Rankings:
1. Ogilvy Singapore
2. Dentsu Inc. Tokyo
3, INNOCEAN Seoul
4. TBWA\Hakuhodo Tokyo
5. Leo Thailand Bangkok
6. R/GA Japan Tokyo
7. Motion Sickness Auckland
8. Bear Meets Eagle On Fire Sydney
9. VML Manila Makati City
10. Wolf BKK Bangkok
APAC Independent Agency Rankings:
1. Motion Sickness Auckland
2. Bear Meets Eagle On Fire Sydney
3. Tsuzuku Tokyo
4. FINCH Sydney (tie)
4. Supermassive Sydney (tie)
6. The Nine Shanghai
7. Paradox Tokyo (tie)
7. Special New Zealand Auckland (tie)
9. Muma Malaysia Petaling Jaya
10. Share Digital Marketing Taipei
Globally, FCB once again took top positions in the rankings, with both FCB New York crowned Global Agency of the Year and FCB as Agency Network of the Year for the third year in a row. This marks the closing chapter on the network, which was shuttered late last year following Omnicom’s purchase of IPG.
Highlights of the 2025 Global Creative Rankings are below (click links for each category to view the full list). In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus.
Global Agency Rankings
1. FCB New York
2. Klick Health Toronto
3. Serviceplan Germany Munich
4. Area 23 New York
5. TBWA\Media Arts Lab Los Angeles
6. Ogilvy Singapore
7. Playmakers Tbilisi
8. McCann London
9. DAVID Madrid (tie)
9. Energy BBDO Chicago (tie)
Global Independent Agency Rankings
1. Klick Health Toronto
2. Serviceplan Germany Munich
3. Playmakers Tbilisi
4. Uzina Lisbon
5. Rethink Toronto
Top ranked firms and individuals
- Design Firm of the Year: The New York Times Magazine, New York
- Brand-Side Agency of the Year: Squarespace, New York
- Brand of the Year: Spotify
- Brand Parent Company of the Year: AB InBev
- Non-Profit Client of the Year: Change the Ref
- Production Company of the Year: We Make Them Wonder Munich
- Music & Sound Company of the Year: DaHouse Audio, Los Angeles
- Agency Network of the Year: FCB
- Independent Agency Network of the Year: Serviceplan Group
- Agency Holding Company of the Year: IPG
- Highest Ranked Work: “Spreadbeats” for Spotify by FCB New York
- Creative of the Year: Danilo Boer, Global Creative Partner, FCB Global
- CMO of the Year: Dr Jan Flemming, PENNY
Country Rankings:
1. United States
2. Canada
3. Germany
4. Portugal
5. United Kingdom
Region Rankings:
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
Global College Creative Rankings
1. Berghs School of Communication, Stockholm
2. ArtCenter College of Design Pasadena
3. Filmakademie Baden-Württemberg Ludwigsburg
4. Brigham Young University Provo
5. School of Visual Arts New York
“Our annual Global Creative Rankings and Global College Creative Rankings are free to view and built on a fully open methodology, with no secret weightings or hidden formulas,” said Kevin Swanepoel, CEO, The One Club for Creativity.
“They provide the clearest and most comprehensive picture of the ideas, agencies and brands that are truly leading the industry, from local markets to the global stage.”
You can see all of the 2025 Global Creative Rankings here.
