Ogilvy Singapore Partners With Sauce Universe to Help Artotel Create a Loyalty Program Worthy of Rockstars

“Of all my years in the hospitality line, I’ve yet to see any hotel do something like this, At least, not voluntarily.”


Artotel Group


Ogilvy Singapore

Sauce Universe

Ogilvy Singapore, Sauce Universe, and Artotel Group have come together in an effort to redefine customer loyalty in Southeast Asia’s hospitality landscape.

While most hotel chains, minor and major, have a loyalty program with multiple tiers of membership, usually offering the same kind of rewards such as complimentary breakfasts, free room upgrades, late check-in, and check-out privileges, priority bookings, Artotel Group decided not to just add to the list. Instead, they added a whole new tier to their Wanderlust program.

Introducing the Rockstar Status. A loyalty program where their most loyal guests are rewarded with a night where anything goes. And they mean anything. Living like a rockstar.


However, there is one condition to achieving Rockstar Status. Members will have to prove their loyalty – by staying at the hotel for one hundred and twenty nights.

“Yes, it sounds like a big ask. But one has to aim for the skies to reach the stars,” the brand said. “Plus, guests will still enjoy the very best amenities, customer service, accommodation, and benefits, every step of the way on the road to achieving Rockstar Status.”



“Of all my years in the hospitality line, I’ve yet to see any hotel do something like this,” said Artotel Group CEO Erastus Radjimin.

“At least, not voluntarily. This hotel membership brings the rockstar in you to life to have fun like never before!”

When asked why such an extreme strategy was decided upon, he said: “Artotel Group has always gone above and beyond for our guests. As a hotel chain that celebrates creative hospitality, we believe rewarding our loyal guests with a night to fulfill their wildest dreams aligns perfectly with our philosophy. We want them to have an experience that they will never forget.”


“ARTOTEL is a brand that truly believes in adding a creative touch to the hospitality business,” said Nicolas Courant, Chief Creative Officer, Ogilvy Singapore.

“In the past, we helped them create a safe haven for Chinese gamers. This year, we’ve worked with them to take their loyalty program to the next level.”

Rock on.


Creative Agency: Ogilvy Singapore
Production House: Sauce Universe
Client: Artotel Group

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