Image source: Ogilvy official website
Enterprise Holdings has selected Ogilvy to lead global brand strategy for the company. Enterprise Holdings, Inc. owns and operates the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent-A Car brands.
“Mobility has grown just as we have and as we look ahead, it’s exploding with new possibilities,” said Randal Narike, Executive Vice President, Global Mobility and Customer Experience at Enterprise Holdings.
“As we continue to build and invest for the future, we were looking for a strong partner to work alongside us to unlock new growth opportunities and help us deliver on our brand purpose. Their team brings a deep understanding of the mobility landscape and a data-driven approach to building brands that will bolster our efforts to be the leading mobility provider in the world.”
The agency will be tasked with developing overall brand strategy, positioning, architecture, identity, and design standards.
“We’re thrilled that Enterprise Holdings has chosen Ogilvy to be its brand strategy partner. Their purpose and ambition create an opportunity to further enhance their trusted brands while also shaping where mobility goes next,” said Andy Main, Global CEO at Ogilvy.
“We’ve seen first-hand how mobility has started to revolutionize entire industries and provide an ever-growing mobility ecosystem. We look forward to partnering with the team at Enterprise Holdings to create innovative ideas and scale them to drive value for Enterprise, their customers, and mobility business partners.”
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