Ogilvy PR Taps Sophie Paterson for Head of Gaming and Entertainment Role

In the newly-created role, Paterson will work within Ogilvy’s Consumer PR and Influence practice.

Ogilvy PR has appointed Sophie Paterson to the newly-created role of Head of Gaming and Entertainment. She will work within Ogilvy’s Consumer PR and Influence practice.

Paterson brings more than 15 years of experience with entertainment brands including Sony Music and Spotify.  Her specialist skills in communications, digital strategy and brand development will be applied to the new role, where she will work across a range of entertainment and gaming clients, Ogilvy PR said.

She has also been tasked with growing broader opportunities within the entertainment sector focussing on streaming services, music, film and TV, publishing, the arts, events, and festivals, following strong sector growth and increased demand for fan engagement strategies.


 

“Given the increasing fragmentation of the entertainment industry it has never been more important for brands to execute effective earned first strategies that connect publicity, social, influence and experiential to drive awareness and engagement,” said Dan Young, Ogilvy PR’s Managing Director for Consumer PR and Influence.

“There’s a need for content platforms to drive local cultural salience and engage with the creative community and policy makers alike.  Sophie’s proven experience in audience development will enable us to grow our client base in a sector where we already have a strong track record of success. We’re excited to have her on board.”

Paterson added: “I am incredibly honoured and excited to join Ogilvy PR as the Head of Gaming and Entertainment.  The gaming and entertainment industries are at the forefront of cultural innovation and influence in an environment where there has never been more competition for eyes, ears, and attention.

“I look forward to leading our talented team in creating impactful, cutting-edge, culturally relevant campaigns that resonate with audiences across the ANZ and Asia regions, ensuring our clients’ brands thrive in this dynamic landscape,”


 

Passion and purpose-led, Paterson has established and championed racial justice, LGBTQIA+, and gender equity initiatives within both Spotify and Sony Music, mentored for the AIR Women in Music Mentorship Program, and volunteered on pandemic initiatives like ‘Our Soundtrack, Our Stories’ and ‘Our Soundtrack, Our Ads’.

Most notably, she was part of the working group that delivered the National Music Industry Review in 2021/22, a landmark initiative addressing systemic sexual harassment and gender inequality in the Australian music industry.

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