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    Ogilvy Names Steve Soechtig Global CEO of Experience

    Soechtig brings more than 20 years of experience in technology-focused roles.

    By Katerin Pantaleon - Jan 21, 2021
    Ogilvy Names Steve Soechtig Global CEO of Experience

    Ogilvy announced today that Steve Soechtig has been appointed Global Chief Executive Officer of Ogilvy’s Experience business. With over two decades of digital and technology experience, Soechtig has helped companies in various sectors innovate their approaches to marketing and customer engagement.

    In his new role, Soechtig will bring together Ogilvy’s capabilities across customer insights, commerce, offering design, experience design, acquisition, customer engagement, digital and mobile product innovation, CRM, and loyalty into a unified end-to-end experience offering with the aim of delivering speed to value for clients at scale.

    “Steve understands the impact that Ogilvy’s unmatched creativity and understanding of human behavior can have for any company looking to close the experience gap between what customers want and what brands are currently offering,” said Andy Main, Global CEO of Ogilvy.

    “I’m confident that his track record of enhancing and scaling digital offerings combined with his entrepreneurial spirit will take Ogilvy’s experience business to new heights.”

    According to a release, Soechtig has spent his career working with companies across sectors to identify opportunities to further enhance their connections with employees and consumers, resulting in an improved overall experience of their businesses.

    With more than 20 years in technology-focused roles, he has focused most recently on augmented reality, virtual reality, and conversational and gesture-based interfaces.

    “There is constant change in how consumers engage with brands. To succeed today it has never been more essential that companies address the unmet human needs of their consumers through meaningful physical and digital experiences,” said Soechtig.

    “From idea to execution, Ogilvy is strongly positioned to design, build, communicate and run experience initiatives that create impact and drive value for a company’s customers, employees, and business. I’m thrilled about the opportunity to work with Andy and leaders across the globe to unify and grow this piece of Ogilvy’s business.”

    As a partner and leader at McKinsey & Company, Soechtig drove the definition and shaping of enterprise growth strategies across the customer journey, increasing customer engagement and top-line growth through organizational optimization, process re-engineering, and more efficient utilization of systems and data.

    Prior to McKinsey, he led the expansion and operation of Deloitte Digital’s Experience practice in the U.S., working directly with clients to realize their digital transformation and omnichannel optimization vision and objectives through the design and implementation of mobile, web, and e-commerce solutions.

    Earlier in his career, Soechtig helped build and successfully exit three start-up digital businesses including Roundarch, a digital agency that brought together experts across creative, technology, data, and strategy to provide digital engagement solutions that draw customers into emerging online channels.

     

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