Ogilvy & Mather Singapore has appointed Chandra Barathi as Head of Technology and Vice President Technology for OgilvyOne Asia Pacific.
Barathi returns to O&M from Isobar Asia Pacific and prior to that he served as Technical Director for locally grown agency The Upper Storey. Before that, Barathi was part of OgilvyOne Singapore’s technology team from 2001-2005.
“I’m excited to be joining the Ogilvy team at such a pivotal point, as the advertising industry in Singapore, and Asia as a whole, is growing at a very fast rate with the emergence of digital technologies,” said Barathi. “It is an honour to be given the opportunity to lead the technology capabilities for the business, and I look forward to connecting with our clients across the Ogilvy Group.”
Based in Singapore, Barathi will report to Chris Riley, Group Chairman, Ogilvy & Mather Singapore, and Jerry Smith, President, OgilvyOne Asia Pacific. In the newly created role, Barathi will strengthen O&M’s marketing technology consulting and capabilities helping to deliver high-quality digital technology projects to clients. He will partner with both internal group companies and best of breed external specialists for clients such as Singtel, Unilever and IHG, amongst others.
“We are thrilled to welcome Chandra back to Ogilvy to take the helm of our technology operations in Singapore, and across the region,” said Riley.
“Chandra brings with him a wealth of tech and industry knowledge and has consistently delivered innovative, high profile projects over the course of his career. The demand for advice from senior clients around the strategies and deployment of marketing technologies for their business is a vital part of the discussions that we have with our clients today. Chandra’s expertise and know how will be invaluable in these discussions and will allow us to improve and accelerate delivery of our digital technology projects.”
“Technology plays an important role in modern marketing but too often it is disconnected from the CMO’s office. Businesses want solutions that connect the brand with their customers and enable better experiences,” said Smith.
“Chandra’s strength is that he is both left and right brained so he can bring both sides of the equation together. He will also play a key role in building our 400+ staff technology hubs in India and Vietnam. I am very pleased to have him back at Ogilvy, supporting both Singapore’s and the region’s desire to deliver world class consumer experiences.”