Following a multi-agency pitch, home appliance maker SK magic has appointed Ogilvy Malaysia as its communications partner effective January 2021 for a period of one year.
The appointment will see SK magic tap Ogilvy’s expertise in integrated communications comprising strategic and creative communications, public relations and influencer management, and digital and social media, to drive brand and product awareness.
Ogilvy Malaysia will work closely with SK magic’s leadership teams in Malaysia to manage all communications efforts for their Malaysian portfolio of home appliances.
“Ogilvy’s deep understanding of current consumer needs in Malaysia and SK magic’s brand vision perfectly complements our ambition to position SK magic as the premium brand and consumer choice for home appliances in Malaysia,” said Kim Kyung Won, Managing Director of SK magic Malaysia.
“We are excited to leverage Ogilvy’s integrated modern marketing approach to ensure Malaysians will experience the latest technological advances from SK magic’s product line, at the same time as Koreans because Malaysians deserve magic, ” added Won.
SK magic produces the JIKSOO system, a tankless water purifier. The company has garnered several awards including the most recent ‘Presidential Award’ in recognition of their brand management during the Korea Brand Awards hosted by the Ministry of Trade, Industry & Energy.
“We are honored that SK magic has entrusted Ogilvy to develop and execute their communication plans in Malaysia,” said Nizwani Shahar, Chief Executive of Ogilvy Malaysia.
“We will hit the ground running to help SK magic end 2020 on a high, paving the way for a purposeful narrative going into 2021. Our approach to creativity and effectiveness will support SK magic through innovative engagements backed by local market insight; to inspire Malaysians to prioritize air and water quality in their homes, to not settle for anything less than the best, and reinforce SK magic’s position as the leading purveyor of superior water and air purifiers.”
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