Ogilvy Makes Series of Leadership Promotions in China – Expands Roles of Yong Yuan & Angel Chen

Ogilvy China has announced a series of appointments to “further optimize the agency’s structure,” including the expanded role of Yong Yuan, currently President of Ogilvy Shanghai, who will take the additional role of President of Ogilvy China working with leaders across all offices. The position was previously held by Melinda Po who is leaving the agency.

It was additionally announced that Angel Chen, currently Chief Growth Officer for Ogilvy China, will take on the additional role of President of Ogilvy Beijing, in charge of the overall strategy and performance of the entire office operations.

“I am very grateful for both Yong and Angel for stepping up and taking on more responsibility at a capability and local office level, working closely with our key clients while also partnering with me on driving the overall strategy and performance of our business in China,” said Chris Reitermann, Chief Executive Officer for Ogilvy Asia & Greater China. “I couldn’t think of a better setup to push our agenda forward.”


Autumn Guo has been promoted to Managing Director of Ogilvy Advertising in Beijing, from his previous position as Managing Partner. She has led Ogilvy’s automotive business for the past 18 years, and in the expanded role, Guo will drive the overall performance and transformation of Ogilvy’s Advertising business in Beijing, the agency said.

Additional moves

Dahai Liu, currently Deputy General Manager of Ogilvy Qingdao, has been promoted to Managing Director.

Aki Xia has been promoted to Managing Partner for Ogilvy Beijing


Susie Xu’s has been given an expanded mandate as Head of Brand Strategy for Ogilvy China, in addition to her current title as VP, Strategy for Ogilvy Beijing.

The agency said in a statement, “With brands confronted to new, complex challenges and market uncertainties, these promotions and leadership updates are poised to strengthen our services, ensuring clients can access the best capabilities across the Ogilvy offering.”

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