Ogilvy Integrates Singapore and Malaysia Offices

    The agency aims to double the size of its global business in the next few years.

    By Harold Henry - Jan 29, 2021
    Ogilvy Integrates Singapore and Malaysia Offices

    Ogilvy announced the integration of its Singapore and Malaysia offices to one agency in two locations, and a new organizational structure. The new design is based on the idea that giant ideas create giant value and Ogilvy is best placed to deliver creativity at scale and speed to value for its clients.

    The agency giant hopes to double the size of its business globally within the next few years. The new structure is aligned with a global direction with the goal of providing integrated solutions in five core businesses:

    • Growth & Innovation – Advisory services in business strategy, product & service innovation, marketing transformation, and brand growth.
    • Advertising, Brand & Content – Strategic insights and creative innovation to generate brand value, increasingly leveraging real-time content services.
    • Public Relations & Influence – Integrating strategic insights, social content, and data with further plans for Singapore and Malaysia to service clients with global communications needs.
    • Experience – Driving customer value for clients through an understanding of brand and human behavior, powered by design, data, and technology.
    • Health – Supporting life sciences leaders to increase access to health in Asia, focusing on pharmaceutical, MedTech, hospital & clinics, public health, and medical nutrition.

    The new organizational structure is spearheaded by a newly integrated Leadership Team, and aims to provide cross-functional operational management.

    New appointments include:

    • Growth & Innovation, Health – Pierre Robinet, who will lead both businesses as Managing Director
    • Advertising, Brand, and Content – Nizwani Shahar, who will continue as CEO of Malaysia, leading the Malaysia office reporting to Chris Riley
    • PR & Influence – PR & Influence – Emily Poon, President, PR & Influence, Asia, who will lead the business alongside Q Akashah (Executive Director, PR&I, Singapore) and Sunita Kanapathy (Head, PR&I, Malaysia)
    • Experience – Jeremy Webb, Vice President, Experience, SEA

    “This shift in how we have organized our business and our talent is both ambitious and exciting,” said Chris Riley, Group Chairman, Singapore & Malaysia.

    “As we continue to partner with clients to navigate the challenges of the global pandemic, there has never been a better time for us to seize opportunities for growth across both markets. Our ‘one agency, two locations’ approach provides us with the unique ability to offer clients access to broader capabilities and skillsets, as well as increased opportunities for employees.”


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