Ogilvy Indonesia Appoints Fernando Sarael as Head of Content

Prior to the expanded remit, Sarael led the Wyeth Nutrition business.

Ogilvy Indonesia has appointed Fernando Sarael as the new head of its growing Content offering. As Head of Content, Sarael will lead a 30+ team composed of content strategists, designers, and writers.

“Fernando has grown to be one of the most valuable business leaders in Ogilvy Indonesia,” said Group CEO Sieg Penaverde.

“He has successfully led his team to deliver award-winning work for Wyeth Nutrition and is a driving force in continuously modernizing the digital capabilities of the Agency. I am delighted to expand his role to head our content studio offering and lead Ogilvy Indonesia to the next chapter of growth in this space.”.


Prior to the expanded remit, Sarael led the Wyeth Nutrition business. He also serves as the training lead, spearheading capability upskilling and learning and development initiatives.

“I’m excited to expand my role at Ogilvy and take our content offering to the next level. With our talented team and innovative technology, we can create impactful and personalized content that packs a powerful punch!” said Sarael.

Executive Director and Head of Operations Samir Gupte, added “Ogilvy Indonesia innovates and creates at the intersections of capabilities to bring the best possible growth solutions for our clients.

Fernando has successfully led our key businesses for whom we deliver content as a core service. With his expanded role, Fernando now has the opportunity to work across multiple brands in the Agency and accelerate how they deliver content that impacts brand and business growth. I am confident that with Fernando at the helm, Ogilvy Content Studios will grow even more.”

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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