KFC and Ogilvy Hong Kong Win Gold Lion in Print & Publishing, Dentsu Tokyo & Ogilvy Bangkok Win Silver

Ogilvy Hong Kong's KFC Hot & Spicy print campaign

Ogilvy Hong Kong’s KFC Hot & Spicy print campaign has earned Asia’s only Gold Lion in the Cannes Print & Publishing Lions.

1,440 entries were received and 49 Lions awarded: 7 Gold, 20 Silver and 21 Bronze. and this year’s Print & Publishing Lions Grand Prix went to the Budweiser campaign “Tagwords/Monterey/Slide” created by Africa, Brazil.

“The Grand Prix was a print ad that was pure – there was nothing wasted on the page. It looked perfect, yet it was intriguing. It shows the way forward for print – demonstrating the blend of mediums that can coexist to present more powerful messages,” said Print & Publishing Lions Jury president: Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi.


 

Asia Winners

Overall Asia brought home 1 Gold, 2 Silver and 4 Bronze Lions, with Ogilvy Hong Kong’s KFC “Dragster/Heroes/Shuttle” being one of only 7 Gold Lions awarded across the Print & Publishing category.

Ogilvy Thailand won  a Silver Lion for their Thermos Singapore campaign “Polyester/Wool/Cashmere”

Dentsu Tokyo took home  Silver Lion for Hokkoku Shimbun “Sumo Girls” and a Bronze for Kobe Shimbun “Emergency Collectibles”.


 

Cheil Hong Kong earned a Bronze Lion for their new Block Out The Chaos JBL Headphones campaign – “Football Managers/World Leaders”.

TBWA Thailand won a Bronze Lion for their new McDonald’s 24 Hours campaign with 3 executions – “The Meeting/Rooftop Soccer/Designer”.

McCann Worldgroup Mumbai also came away with a Bronze Lion for Harpic “Five Status Words”.

Download the complete list of winners here.

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