Ogilvy Health Promotes Kate Cronin to Global CEO

Ogilvy announced today that Kate Cronin has been appointed Chief Executive Officer of Ogilvy Health, effective immediately. Cronin will be responsible for driving all aspects of Ogilvy Health’s business globally, while also serving as a member of Ogilvy’s global leadership team.

“Kate is a widely respected industry leader who sees the unique opportunity we have to use Ogilvy’s creativity and global reach to grow and transform not only brands, but entire businesses in the health sector and beyond,” said Andy Main, Global CEO of Ogilvy.

“I’m confident that her extensive health experience, focus on client partnership, and mentorship of talent will elevate our work, challenge conventional thinking, and deliver the giant ideas our clients need to create giant value for their business, consumers, and society.”


 

In her new role, Cronin will oversee the core capabilities within Ogilvy Health including Brand Strategy, Advertising, PR & Influence, Medical Education, HCP Promotion, Market Access, and Patient/Consumer Engagement.

“There is no better time to work in health and I’m excited about the many ways Ogilvy Health can partner with clients to help them solve for a range of unmet needs we are seeing in the marketplace,”  said Cronin. “The heart of Ogilvy is creativity and there is no better place to get creative than in health where we can develop big ideas that promote life-saving therapies and motivate consumers to change behaviors to create a healthier society.”

A 16-year Ogilvy veteran, Cronin has held a number of roles within Ogilvy including leading the global healthcare practice for Ogilvy Public Relations, Managing Director of Ogilvy Public Relations’ New York office, and most recently Co-President of Ogilvy Health in the U.S.

Cronin is also the co-founder of Ogilvy’s Women’s Leadership Professional Network and has contributed to numerous WPP women leadership initiatives. She was named a health influencer by PRWeek and Medical Marketing & Media (MM&M) and was recently inducted to the 2020 MM&M Hall of Femme.


 

Her client work has led to numerous industry awards, including Effies, MM&M, PR Sabres and PRWeek Silver Anvils.

Sam Roth

Sam Roth

Sam is a contributing columnist to Branding in Asia.

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