Ogilvy Consulting Announces New Leadership in Asia With Chris Brewer & Paolo Mercado

The new dual leadership structure “is intended to bring focus to two, large and vital practice areas that Ogilvy will be accelerating in the coming months.”

Ogilvy Consulting has announced the appointments of Chris Brewer as President of Business Transformation and Innovation and Paolo Mercado as President of Brand Transformation and Innovation in Asia.

The pair will be co-leading Ogilvy Consulting in Asia in a new dual leadership structure that “is intended to bring focus to two, large and vital practice areas that Ogilvy will be accelerating in the coming months.”

Jerry Smith, who currently holds the position of CEO of Ogilvy Consulting Asia, announced his retirement at the end of the year and will continue to work for the company in an advisory capacity.


 

“Jerry has been a true pillar and thought leader of Ogilvy in Asia for over two decades as well as a champion of helping create and lead the future. He leaves a lasting legacy and framework that will prevail as we see Chris and Paolo work together to ensure that there is a common and coordinated plan for Ogilvy Consulting in Asia as a whole,” said Kent Wertime, Co-CEO of Ogilvy Asia.

Carla Hendra, Global CEO of Ogilvy Consulting, added, “No one worked more closely with me than Jerry to develop the original concept of Ogilvy Consulting globally. He led so much innovation for Ogilvy Consulting and our clients – from our relationship with MIT and the Open Roads initiative to forging countless technology partnerships. I am excited to begin work with Chris and Paolo to continue Ogilvy Consulting’s strong growth in Asia, and in support of our global innovation solutions for brands and businesses.”

In his role as President of Business Transformation and Innovation, Brewer will focus on a number of areas of business transformation, inclusive of business audits, transformation strategies and roadmaps, product/service/experience strategy and design, and marketing transformation.  He will closely align Consulting services to Ogilvy Experience and Verticurl for digital transformation where Ogilvy has been seeing enormous growth potential.

Mercado will continue to develop Behavioral Science services, sustainability consulting, and various other areas of brand transformation and portfolio strategies for clients. Many of these areas lead to enhanced opportunities for work in Advertising, PR, and Health.


 

“We are thrilled to make these key appointments to our leadership team at Ogilvy Consulting,” said Chris Reitermann, Co-CEO of Ogilvy Asia.

“Both Chris and Paolo have an acute understanding of our clients’ rapidly changing needs in Asia and will be instrumental in delivering cross-capability work that generates impact and positions us as the go-to growth partner in the region.”

Brewer has led Ogilvy Consulting based out of Hong Kong, which he has called home for 15 years. He is responsible for advising C-Suites, Boards and Business Leaders on the creation of transformational growth strategies. This has included AXA, FWD Insurance, HSBC, Jardine Matheson, China Mobile, PVH, Marriott International, Huawei and Asia Miles.

Prior to joining Ogilvy, Mercado spent 12 years with Nestlé where he headed up marketing and communications for China, and then in the Philippines where he also led Innovation. Throughout his career, Paolo has managed complex marketing projects in all major geographies of Asia-Pacific, North America, Latin America, Europe, and the Middle East.

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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