Image source: Ogilvy official website
Ogilvy has been selected as the lead agency for World of Hyatt, the hotel group’s guest loyalty program. The agency will support the strategic development and creative expression of member communications, promotions, and program enhancements.
“World of Hyatt is grounded in listening and as the demand for travel returns, we are more committed than ever to understanding our guests’ and members’ needs in order to deliver personalized care, distinct experiences, and tailored content that meets them where they are,” said Gretchen Kloke, Hyatt’s Vice President of Global Marketing.
“Working with Ogilvy will enhance our ability to reimagine member experiences, with a unique combination of creativity, brand building, and an innovative data-driven approach to loyalty programs.”
The account will be led out of the agency’s New York office.
“Hyatt understands that creating thoughtful, rewarding, and delightful experiences for its guests and members requires a continuous understanding of the rapidly evolving needs and desires of travelers today,” said Rajesh Midha, President of Ogilvy Experience in North America.
“Our team is looking forward to bringing the power of Ogilvy’s creative network combined with our technology and data capabilities to deliver compelling programs that reflect the people, places, and experiences at the heart of their lives.”
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