Ogilvy Asia has announced a pair of senior regional leadership promotions in Asia, including B. Ramanathan (Ram) being tapped as Chief Marketing Officer, Ogilvy Asia, and Janet Tsai’s being promoted to Chief Communications Officer, Ogilvy Asia. The two will work together “developing and promoting new modern offerings across Ogilvy’s five business units across content, data, and technology,” Ogilvy said.
Ramanathan, an agency veteran of 22 years, most recently served in the dual position of Chief Executive Officer for Ogilvy Indonesia and Bates CHI & Partners Indonesia. Following his regional promotion, Ogilvy’s operations in Indonesia will now be led by Sieg Penaverde, who previously assumed the Chief Operating Officer role in the country.
“Ram has been a terrific leader for our business in Indonesia,” said Kent Wertime, Chief Executive Officer for Ogilvy Asia. “He has a huge heart for our clients, for our staff, and for the work we do to help grow our brands make an impact in the world.”
Tsai’s promotion adds to her current roles as VP, Marketing & Communications for Ogilvy China and Global Lead for Ogilvy’s Outbound Practice, is a seasoned leader with PR, brand building, crisis management, and integrated content planning experience across a number of industries including technology, finance, auto, entertainment, fashion, and luxury.
“Janet has played an instrumental role in leading corporate communications in China in addition to her client-facing duties for our China Outbound Practice,” said Chris Reitermann, Chief Executive Officer for Ogilvy Asia and Greater China.
“Her strong expertise and performance in China made her a natural candidate to take the reins of our regional communications as we enter a new exciting growth phase.”