FCB Shout has been appointed Creative Agency of Record for Offspring, a babycare brand specializing in sustainable and eco-friendly preventive healthcare products.
The brand has been steadily growing its footprint and the onboarding of FCB Shout signals its ambitions to bring its products even closer to the homes of more discerning mothers around the world, the agency said
“We have been in hyper-growth mode in recent years, having penetrated approximately 26 new foreign markets in the past two years,” said Roslan Ismail, Chief Executive Officer of Offspring Inc.
We are looking to build an eco-friendly brand that enables sustainability beyond solely Malaysian shores, thereby providing mums all over the world with the safest baby products and allowing them to play a part in saving the environment.”
John Teoh, Offspring Inc.’s Chief Marketing Officer, said, “FCB Shout has a proven reputation as brand-builders par excellence. Their solid FMCG experience and storytelling capabilities were evident in their proposal. Coupled with a challenger attitude that we also share and their growing cross-border capabilities, we are confident that they will be the ones to take our brand to the next level.”
This win is another addition to FCB Shout’s list of FMCG clients, which includes Spritzer, Darlie, Pepsi, McCain, and Twinings.