Hints about what’s to come in the new Netflix offering could already reflected in code hidden within its iPhone app.
Users of Netflix’s upcoming ad-support tier might not have the option to download content for viewing online. This according to developer Steve Moser who reports code within the streaming giant’s iPhone app offers a look at the Netflix plan.
Moser, writing on his website, said “This is not a surprising move given that many other streaming services only work online.”
Other text discovered showed the setup experience for users of the new Netflix with ads plan, with text reading “Now, let’s set up your ad experience” and “We just need a few details to make sure you get the most relevant ads on Netflix. It’ll be really quick, we promise!”
According to Bloomberg, information in the app’s code indicated that users with the ad version of Netflix won’t have an option to skip commercial breaks and playback controls won’t be available during ad breaks.
Netflix neither confirmed nor denied the reports telling TechCrunch:
“We are still in the early days of deciding how to launch a lower priced, ad-supported option and no decisions have been made. So this is all just speculation at this point.”
The possible preview of what’s to come follows the recent Netflix announcement that it intends to launch the ad-supported service in early 2023. As yet, there has been no elaboration on pricing or other details.