Oakley’s ‘Be Who You Are’ Campaign Shines a Light on Australia’s Ethan Ewing

Sporting equipment brand Oakley has launched the latest Australian chapter of the ‘Be Who You Are’ series, with professional surfer, Ethan Ewing.

The Oakley film follows the surfer’s journey from a humble upbringing on Queensland’s North Stradbroke Island, to his rise on the World Surf League (WSL) Championship Tour, where he recently captured his first event win at the Jeffery’s Bay in South Africa and finishing fourth place in the 2022 season at only 24 years old.

“It has been a special journey working with Oakley to tell my story of who I truly am and why I surf,” said Ewing.


“I want to inspire the next generation of Australian groms. It doesn’t matter who you are, or where you are from – if you put the time in the water and believe in yourself, you can achieve anything you set your mind to.”


Oakley’s global brand director, Caio Amato, added: “Following Ethan’s journey from his first year on the CT in 2017, to his first CT win in 2022 has been a huge source of inspiration to us. We are humbled by the opportunity to tell Ethan’s truth, as he really embodies the ‘Be Who You Are’ message.


“We will be just watching and enjoying all that Ethan is about to accomplish, afterall, his achievements are just as big as his dreams.”


Creative Production
Director: Andrew Mackenzie
Producer(s): Taylor Steele, Enich Harris, Michael Schwab, Davis DiLillo, Kyle Bullington
DOP: Aiden Ulrich
Cinematographers: Jacob Vanderwork, Cole Yamane, Bill Ewing
Water Cinematographer: Daren Crawford
Heavy Lift Pilot: Davis DiLillo
Aerial DP: Brian Wulf
FPV Pilot: Blake Same
Editor(s): Liam Tangum, Pat Hall, Jack Craymer
Sound Design: Roman Richard
Colour: Dylan Hageman
Production Company: Aether Films
Talent/Athlete: Ethan Ewing
Communications Agency
CEO: Josh White
Senior Communications Manager: Caitlin Hopkins
Senior PR Account Executive: Maddison Maguire


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Creative Work

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