NZ Post has launched a new Christmas campaign via FCB New Zealand celebrating the little white lies it’s only acceptable to tell at Christmas. The one-minute spot features a courier conspiring with a family to keep their secrets about gifts.
Throughout the ad is a Pinocchio reference with each lie causing the family member’s nose to grow – all while a remake of Fleetwood Mac’s “Little Lies.”
“Our objective for this campaign is to increase brand saliency for NZ Post as a parcel delivery business and to connect our brand to that key and often emotional moment of receiving a parcel from online shopping, whether it’s a parcel for yourself or a loved one,” said Sarah Sandoval, general manager of consumer marketing and brand at NZ Post.
“Love the insight around telling harmless porky-pies in the lead up to Xmas,” said Tony Clewett, chief creative officer at FCB New Zealand. “Love the not-so-subtle humour of the nose grows and secret exchanges, and love how it changes emotive gears the moment our hero’s questioned over his Xmas spirit. Of course, nothing happens and our iconic kiwi postie passes with flying colors.”
The campaign launched across TV, out of home, social, and even onto courier vans last night and will be running from 3 November to 21st December.
Credits
Creative Agency: FCB New Zealand
Chief Creative Officer: Tony Clewett
Creative Director: Slade Gill
Senior Creative: Hayley Marks
Senior Creative: Kimberley Torrie
Creative Services Director: Jenni Doubleday
Designer/s: Joshua O’Neill
Stills photographer: Michael Braid
Retoucher: Scott Kelly
Head of Content: Pip Mayne
Senior Producer: Amanda Langkilde
Group Business Director: Laura Goldie
Account Director: Melanie Cutfield
Motion Graphics Editor/s: Corban Koschak
Planner: David Thomason
Planner: Dan West
Group Business Director PHD Media: Amanda Palenski
Associate Business Director PHD Media: Sunita Bhana
Digital Director PHD Media: Jono Joseph
Client: NZ POST
GM Manager Marketing: Sarah Sandoval
Head of Marketing Communications: Jacqui Copas
Senior Campaign Manager: Claire Henderson
Production Company: Thick As Thieves
Director: Luke Shanahan
Executive Producer: Nik Beachman
Director of Photography: Maria Ines Manchego
Production Designer: Brant Fraser
Prosthetics: Sean Foot
Offline editor: Tim Mauger
Online, Grade & Visual effects: Blockhead
VFX Supervisor & Online: Richard Betts
VFX Assist: James Robertson
Post production producer: Adriana Arriaga
Colourist: Dave Gibson
Grading & Retouching: Jason King – SixtyFour
Sound Studio: Liquid Studios
Studio Producer: Tamara O’Neill
Sound Engineer: Craig Matouschka
Music Publishing: Universal Music
Music: Little Lies / Fleetwood Mac
Composers: McVie / Mendonca
Rerecord and Arrangement: Peter van der Fluit
