New York Festivals International Advertising Awards launched Mad For This Ad, a new initiative to celebrate and reward work before it’s even entered.
Each week a handpicked globally respected executive will serve as AdHunter for NYF and choose an ad that captures their attention. NYF honors their selection with a complimentary entry into the 2020 New York Festivals Advertising Awards and showcases the work that has earned accolades from their colleagues.
Debbi Vandeven, Global Chief Creative Officer at VMLY&R, selected Colenso BBDO as the first Mad For This Ad winner for their campaign “I’m Drinking It For You,” a valentine R&B music video created for client DB Export’s low carb beer.
https://www.youtube.com/watch?v=sKMnvKs_eWY
“Congratulations to the team at Colenso BBDO!,” said Vandeven. “I often ask our creatives around the world to put everything they are into everything they do, so it’s my honor to celebrate a team who used their unique gifts of song to do just that. Thank you for sharing your humor, your personal passions and your mastery of melody with us all.”
Weekly Mad for this Ad
“The idea came from one of our Advisory Board members, Fede Garcia, Global ECD at HUGE,” said Susan Glass Ruse, Executive Director, New York Festivals Advertising Awards. “NYFA is all about celebrating and rewarding great work. With Mad For This Ad, we get to do more of that before the competition even closes. Seeing a preview of creative work that’s impressing industry leaders before the awards season is an exciting indicator of what’s to come. The chosen campaigns are also rewarded with a free entry into NYFA, which is icing on the cake.”
“’I’m Drinking It For You’ is the perfect non-cocktail of insight, humor, and love,” said Max McKeon, Colenso BBDO Creative Director. “So, it’s great to see international talent like Debbi Vandeven and The New York Festivals recognizing the work. Beth, Thom, Levi, Wortho, Ahmad, Rob and all the James’ will be raising a relatively carb-free glass to this. Thanks to DB for seeing what it could be and The Sweet Shop for making it what it is.”
“Because hindsight isn’t always 2020, we created this initiative to celebrate great work before it’s entered,” said Scott Rose, Competition Management & Development, New York Festivals Advertising Awards. “The recommendations from these respected industry AdHunters is exciting because it’s sharing a worldview of creative work that is resonating with executive across the globe.”
To view the weekly Mad For This Ad selection, please click here.
The 2020 New York Festivals Advertising Awards deadline to enter is December 16, 2019.
Click here to enter, and for information, click here.
