NY Festivals Partners With Scott Goodson on Content Series ‘Purpose Haze’

The series aims to cut through the fog of Purpose.

New York Festivals Advertising Awards and Scott Goodson, CEO of StrawberryFrog, have partnered on a new content series, “Purpose Haze,” that aims to cut through the fog of Purpose.

As series host, Scott Goodson sits down with respected marketing leaders at the forefront of purpose-driven companies, and through in-depth interviews they de-fog purpose.

In the premiere episode of “Purpose Haze” Goodson interviews Ramon Soto, SVP, Chief Marketing and Communications Officer at Northwell Health, the largest Healthcare Provider System in New York.


Together they examine purpose within the Health & Wellness marketing world, how Northwell activates purpose, and creates value for their clients, connecting with consumers about issues that affect them, and how purpose-driven marketing allows Northwell to successfully expand market share.

During the interview, Ramon Soto, an innovator known for challenging the status quo in the healthcare space, discusses the impact of Northwell Health’s purpose-driven movement work created by StrawberryFrog.

Recent campaigns, part of the “Raise Health” movement, include “Ferocious Tiger,” the nonpolitical spot heralding that asking about unlocked guns in the home could help save lives, “Breaking the Mold” created for the Katz Institute for Women’s Health to rethink the healthcare journey of women, and the impressive integrated communications platform “Heal” focusing on the importance of children having a voice and the commitment of Northwell’s pediatric team to help kids feel empowered.


Goodson is a strategy advisor for CEOs, CMOs, and leaders of some of the most iconic companies across the globe including ASICS, Emirates Airline, Google, Heineken, Jim Beam, Mahindra, Mercedes, Northwell, P&G, PepsiCo, Truist, and Walmart. He started StrawberryFrog – a global authority in activating purpose with Movement Thinking™ with offices in NYC.

“We’re honored that Scott Goodson has brought to the forefront these impressive marketing innovators who understand the importance of activating brand purpose strategies and its profound ability to connect with consumers,” said Scott Rose, President, New York Festivals Advertising Awards Competition.

“We look forward to upcoming episodes that will continue to shine a light on purpose driven marketing.”

Go here to view episode 1 of “Purpose Haze”. For more information on the 2023 New York Festivals Advertising Awards go here.

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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