Australian independent media agency, Nunn Media, has been appointed by global children’s entertainment company Spin Master for its portfolio of brands in Australia, including Bakugan, PAW Patrol, Hatchimals, Kinetic Sand, and Air Hogs.
Following a competitive pitch, Nunn Media will manage integrated strategy, planning, and buying across all media channels for Spin Master Australia’s more than 25 brands as part of a multi-year engagement.
“We have ambitious plans to continue growing our business in Australia and creating exceptional play experiences for children with our range of toys, entertainment franchises and digital games,” said Geoff Oliver, marketing director of Spin Master ANZ.
“The team from Nunn Media showed a strong understanding of the market and how to best engage with our target audience to help realise our plans. We look forward to partnering with them as we continue to delight Aussie kids.”
“Spin Master creates and manages some of the world’s most popular children’s entertainment properties, I mean who doesn’t love Ryder, Chase, Everest and Rocky from PAW Patrol??! Starting in November, we’ll work closely with the team to amplify all of the Spin Master portfolio in Australia,” said Chris Walton, managing director at Nunn Media.
The appointment by Spin Master follows Nunn Media’s recent acquisition of Australian performance agency, Alley Group. With offices in both Sydney and Los Angeles, Alley works with digital brands in Australia and the USA, including youfoodz, tinder, Reece, and Netgear, across search, social, programmatic, e-commerce and digital creative.