Nude Vodka has launched a music-led campaign built around its “Just Be You” brand philosophy, developed in partnership with Nepal Distilleries Pvt. Ltd. and Outreach Nepal.
The campaign features a rap song and music video of the same name, with Nepali artists Sacar and Rato Rani collaborating for the first time. The track was produced by OMG Spark.
According to the release, the campaign was created to connect with young Nepali adults and move beyond traditional product communication, with music chosen as the primary vehicle to express the brand’s positioning around purity, character, and individuality.
The music video is described in the release as creating a world where confidence, self-expression, and individuality are central — not a depiction of an aspirational lifestyle, but of a generation comfortable with being different.
The campaign also introduces what the release calls the Nudeverse, described as a larger brand world built around openness, inclusion, and individuality.
The campaign was led on the Nepal Distilleries side by Varsha Perera, Chief Marketing Officer, along with Nancy Agrawal, Brand Manager, and Ananta Shrestha, Brand Executive.
From Outreach Nepal, the campaign was led by Noor Shrestha, CEO; Shiv Prakash Sharma, Planning & Strategy Director; Binaya Lamichhane, Creative Director; Prerna Singh, Head of Client Relations; Sabin Basnet, Associate Creative Director; Mansi Thakur, Account Manager; and Simal Shrestha, Senior Account Executive.
