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    ‘Nude Normal’ Campaign in The Philippines Features Avon Customers as Models

    By Asia Ad Junkie - Jul 24, 2020
    ‘Nude Normal’ Campaign in The Philippines Features Avon Customers as Models

    Avon has launched a campaign in the Philippines called “Welcome to the Nude Normal!”, which pitches the brand’s intimate apparel. What’s different about the campaign, other than the eye-catching title, is the use of “normal” women and not the standard ideal often promoted by apparel brands.

    As part of the campaign, there is a 90-second spot from MullenLowe MARC featuring Avon apparel worn across various skin tones and body sizes shot at home with minimal setup.

     

    According to Avon: ‘What is essential in our new normal? We invite you to find support and comfort in new and practical ways in these challenging times.”

    Image via Avon

    On Facebook, the campaign has been widely embraced for celebrating women of all body types.

    Screenshot via Facebook

    There is also an influencer component in the pitch with Say Tioco posting about the Avon line of products.

     

     

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