×

    NTUC Income’s New Film is an Amazing Single Shot Trip Through Life

    Brilliant in story and filmmaking.

    By Asia Ad Junkie - Apr 23, 2021
    NTUC Income’s New Film is an Amazing Single Shot Trip Through Life

    NTUC Income has launched an incredible new spot celebrating the diversity and complexity of our journeys through life. The film was a collaboration with BBH Singapore and Freeflow Productions.

    The two-minute spot zips between different families in a single housing complex, detailing the differences in those that live so close to one another. It’s successful at humanizing an insurance company, showing the value and the need for such a brand. Life happens, death happens, broken bones and cancer happen.

    Perhaps more impressive than the content and story is the production. According to a release, the film features a single shot from a nano-drone.

    If this is true, that drone pilot needs an award. It’s the camera work that draws it all together and the drone somehow squeezes through improbably tight windows and corridors to get beautiful shots.

    “Our customers are becoming more diverse and have more complex needs than before. They are also becoming more discerning – 40% of customers decide whether to stay with an insurer based on the quality of their customer experience with them,” Marcus Chew, CMO, Income.

    “So it was time for our approach to financial planning to evolve as well. ‘Made Yours’ is our promise to be empathetic and inclusive, while empowering better financial well-being amongst our customers. We are investing in the data, technology and people needed for us to better understand and anticipate our customers’ needs, so that our customers can make the best possible financial decisions for themselves, at the right points in time.”

    “It has been rather emotional closing the “Made Different” era as we launch the next brand phase of Income. ‘Made Yours’ will continue to champion Income’s DNA of being the people’s insurer while evolving with the times to reflect modern day needs that are only going to get more diverse,” said Janson Choo, group creative director, BBH Singapore.

    ” Who says marriage isn’t for those in their 60s? Or that parenthood always looks perfect? No matter what your journey looks like, Income will accompany you along the way.”

    Credits:

    AGENCY: BBH Singapore
    CHIEF CREATIVE OFFICER: Sascha Kuntze
    CREATIVE DIRECTOR: Janson Choo & Khairul Mondzi
    SENIOR ART DIRECTOR: Sid Lim
    BUSINESS DIRECTOR: Manavi Sharma
    ASSOCIATE ACCOUNT DIRECTOR: Shu Li Tan
    HEAD OF PLANNING: Rebecca Ash
    SENIOR STRATEGIST: Amanda Lim
    AGENCY PRODUCER: Kim Lim

    PRODUCTION COMPANY: Freeflow Productions
    DIRECTOR: Roslee Yusof

    CLIENT: NTUC Income
    CHIEF MARKETING OFFICER: Marcus Chew
    HEAD OF BRAND & DIGITAL MARKETING: Saffry Hoo
    HEAD OF SEGMENT MARKETING: Chloe Fair
    ASSISTANT MANAGER, BRAND & DIGITAL MARKETING: Jillian Goodenough
    ASSISTANT MANAGER, PRODUCT MARKETING: Lim Wei Ting

    Get more brand in your diet

    We never share your info, we only share ours.