DoorDash has launched a campaign highlighting its Touch Football Australia partnership with Wavemaker Australia and Knack Studios for the footy finals.
The campaign aims to help remote Australian Touch communities hit hard by the Covid pandemic as well as extreme flooding over the past two years. and shows DoorDash FootyCash grant prizes being delivered to clubs across Australia by star NRL and NRLW players.
Participating players include NRL legend Petero Civoniceva to Burdekin Touch Association in Queensland; NRLW Brisbane Broncos and QLD player Ali Brigginshaw to Ipswich Touch Association in Queensland; and NRL Melbourne Storm player Harry Grant to Harlequins Touch Association in Victoria.
The grant prizes are part of the $100,000 FootyCash grant-based funding program launched by DoorDash in partnership with Touch Football Australia earlier this year, allowing affiliated Touch Football clubs across the country to apply for grants.
The initiative is designed to address Covid budget cuts and extreme flooding that destroyed sporting grounds, with 12 winners chosen from 66 applications.
The winners will share the $100,000 grant to pay for new uniforms, clubhouse repairs, and coaching programs.
“We are so proud to partner with Touch Football Australia again to deliver good to our local communities,” said Madison Westall, partnership manager at DoorDash.
“Touch clubs have an incredible impact on Australians from all walks of life, through connection, fitness, fun and friendships within their teams and in turn local communities.
Shivani Maharaj, chief content & partnerships at Wavemaker, added: “What I love most about this partnership is that it allows DoorDash to support and give back to the community. Community runs deep – it allows us to tap into new geographies, celebrate diversity and multiculturalism, hero local clubs, but most of all, it’s about the local merchants and restaurants whose potato scallops haven’t changed since you were a child.”
Credits
Client: DoorDash
General Manager, ANZ: Rebecca Burrows
Partner Marketing Manager: Madison Westall
Content & Partnerships, Creative Direction, Media: Wavemaker Australia
Chief Content & Partnership Officer: Shivani Maharaj
Client Lead: Fiona Williams
Director, Content & Partnerships: Rachel Bierley
Manager, Content & Partnerships: Jayden Harris
Account Director: Gill Banks
Executive, Content & Partnerships: Shehara Bastianpillai
Production Company: Knack Studios
Director: Nick Sullivan
DOP/ Producer: Benjamin Gattegno
Executive Producer/ 2nd Camera: Rob Norman
Field Producer: Tim Thatcher
1St AC: Luke Rodely
Aerials: Dylan Clarke
Art Director: Morgan Ferguson
Music Composition and Sound Design: Jonny Higgins
Grade: Marcus Friedlande
Rights Holder: Touch Football Australia
Chief Executive Officer: Jamie O’Connor
General Manager, Commercial: Tim Wyld
Commercial Partnerships Manager: Daniel Stenglin
NRL Talent: Petero Civoniceva, Harry Grant, Ali Brigginshaw
