NRL and NRLW Players Deliver Help to Struggling Clubs via DoorDash

The initiative is designed to address Covid budget cuts as well as extreme flooding that destroyed many sporting grounds.

Client

DoorDash

Agency

Wavemaker

Knack Studios

DoorDash has launched a campaign highlighting its Touch Football Australia partnership with Wavemaker Australia and Knack Studios for the footy finals.

The campaign aims to help remote Australian Touch communities hit hard by the Covid pandemic as well as extreme flooding over the past two years. and shows DoorDash FootyCash grant prizes being delivered to clubs across Australia by star NRL and NRLW players.

Participating players include NRL legend Petero Civoniceva to Burdekin Touch Association in Queensland; NRLW Brisbane Broncos and QLD player Ali Brigginshaw to Ipswich Touch Association in Queensland; and NRL Melbourne Storm player Harry Grant to Harlequins Touch Association in Victoria.


 

The grant prizes are part of the $100,000 FootyCash grant-based funding program launched by DoorDash in partnership with Touch Football Australia earlier this year, allowing affiliated Touch Football clubs across the country to apply for grants.

The initiative is designed to address Covid budget cuts and extreme flooding that destroyed sporting grounds, with 12 winners chosen from 66 applications.

The winners will share the $100,000 grant to pay for new uniforms, clubhouse repairs, and coaching programs.


 

“We are so proud to partner with Touch Football Australia again to deliver good to our local communities,” said Madison Westall, partnership manager at DoorDash.

“Touch clubs have an incredible impact on Australians from all walks of life, through connection, fitness, fun and friendships within their teams and in turn local communities.

Shivani Maharaj, chief content & partnerships at Wavemaker, added: “What I love most about this partnership is that it allows DoorDash to support and give back to the community. Community runs deep – it allows us to tap into new geographies, celebrate diversity and multiculturalism, hero local clubs, but most of all, it’s about the local merchants and restaurants whose potato scallops haven’t changed since you were a child.”


Credits

Client: DoorDash

General Manager, ANZ: Rebecca Burrows

Partner Marketing Manager: Madison Westall

Content & Partnerships, Creative Direction, Media: Wavemaker Australia

Chief Content & Partnership Officer: Shivani Maharaj

Client Lead: Fiona Williams

Director, Content & Partnerships: Rachel Bierley

Manager, Content & Partnerships: Jayden Harris

Account Director: Gill Banks

Executive, Content & Partnerships: Shehara Bastianpillai

Production Company: Knack Studios

Director: Nick Sullivan

DOP/ Producer: Benjamin Gattegno

Executive Producer/ 2nd Camera: Rob Norman

Field Producer: Tim Thatcher

1St AC: Luke Rodely

Aerials: Dylan Clarke

Art Director: Morgan Ferguson

Music Composition and Sound Design: Jonny Higgins

Grade: Marcus Friedlande

Rights Holder: Touch Football Australia

Chief Executive Officer: Jamie O’Connor

General Manager, Commercial: Tim Wyld

Commercial Partnerships Manager: Daniel Stenglin

NRL Talent: Petero Civoniceva, Harry Grant, Ali Brigginshaw

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