NOVA Entertainment has launched the latest phase of its Nova FM brand campaign, “Don’t Think, Just Nova,” featuring key Nova on-air talent across major Australian markets.
Building on the 2025 campaign, the new rollout is designed to support Nova Network’s 2026 programming, including the debut of two shows: Ricki-Lee & Tim on Nova 96.9’s Sydney Breakfast and the national Drive show Fitzy, Wippa & Kate.
The campaign will run nationally starting today in Sydney, Melbourne, Adelaide, Perth, and Brisbane, with creative centered on Nova personalities from each city. The updated creative continues the “Don’t Think, Just Nova” platform, highlighting the station’s full lineup as an antidote to the daily overwhelm and decision fatigue experienced by listeners.
The brand’s positioning emphasizes its role in offering unprompted joy through live radio. Developed in partnership with creative innovation company R/GA, the campaign encourages audiences to remove one item from their daily decision list by tuning in to Nova.
“Our new show lineups gave us a really exciting opportunity to build on the 2025 success of the Don’t Think, Just Nova campaign,” said Adam Johnson, NOVA Entertainment’s Chief Growth Officer.
“The success of the campaign, which saw a marked increase in brand awareness, consideration and – most importantly – audiences, gave us the confidence to use this brand platform in this next phase, bringing our talent together in a bold, fun and visually arresting way.”
NOVA’s Marketing Director Troy Pearce added, “Building on the strong momentum of last year’s Don’t Think, Just Nova campaign, which really cemented spontaneity as the heart of our brand, this next phase demonstrates it in an even more playful and prominent way. Working in partnership with R/GA, we’ve created a campaign that puts our talent front and centre as the antidote to overwhelm. The campaign translates an emotive brand proposition into something tangible at a show level.”
Rachel Blacklaws, Creative Director at R/GA said, “Because brands are built over time, we relished the opportunity to tackle our second campaign for the Don’t Think, Just Nova platform with a truly ‘product’ centric interpretation of the brand campaign. Uniquely, this isn’t a campaign about telling people what to think. It’s about reminding them how good it feels not to.”
Credits
NOVA Entertainment
Chief Growth Officer: Adam Johnson
Marketing Director: Troy Pearce
Brand Marketing Manager: Sam McGraw
Senior Brand Designer: Dave MacCue
Graphic Designer: Rikki Hopton
Photography
Photography: Peter Brew-Bevan
Retouching: Abbie Muntz at Faux Pink
Creative Innovation Company: R/GA
Managing Director: Victoria Curro
Executive Creative Director: Ben Yabsley
Creative Director: Rachel Blacklaws
Creative Director: Henry Cook
Associate Creative Director: Courtney Fay
Associate Design Director: Jin Bae
Group Account Director: Josh Agnew
Account Director: Matilda Lundy
Executive Content Producer: Kyle Belcher
Executive Strategy Director: Marie Conley
Production Company: Limehouse
Post: Limehouse
CGI Artists: Chris Andrews & Rhys White
Retouch: James Lucas
Production: Ashlee Savins & Gio Maselli
Media Agency: Mindshare
