Nothing Says Christmas Like Armpit Fart Carolers Helping to Save the Planet

Sustainable deodorant brand teams up with Dragons’ Den star Deborah Meaden in a fun campaign.

Sustainable deodorant brand Fussy has teamed up with Dragons’ Den star Deborah Meaden for a ‘Deck the Halls’ cover song like no other before – performed by armpit carolers.

And it’s all for a good cause. According to the brand, the carolers, known as the ‘The Fussy Pits’, are aiming for a Christmas Number 1 with their debut charity single. Every song download stops 1kg of ocean-bound plastic in partnership with Plastic Bank, said Fussy.

“The amount of single-use plastic we throw away every year is just silly,” said Meaden.


“So why not a silly song to help provide a solution. Now more than ever is the time to be Fussy about the brands and products we choose to support.”

This Christmas tune has it all: armpit slaps, armpit bells, armpit violins, and of course armpit farts… a lot of armpit farts.


Merry Christmas


Client: Fussy
Chief Smelly Officer: Matt Kennedy
Creative Agency + Production: 10 Days
Director/Creative Director: Jolyon White
Creatives: Alex Taylor, Alek Lewin
Creative Directors: Alex Lucas, Jon Farley
Creatives: Emily Downing, Olivia Weston
Composer/Sound – Dominic White
Producers: George White, Eleanor Harvey
DOP/Editor/Colourist: Josn Armstrong
1st AC: Alek Lewin
Art Department: Eleanor Harvey
Wardrobe: Viva Wright, Eleanor Harvey
MUA + Armpit Stylist: Gracie Cox

Download or stream on all major music services: Apple Music. Spotify. iTunes Store.

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