Norway’s Telenor Battling it out for a Piece of Myanmar’s Telco Market

Myanmar’s untapped market is the battleground for two international telecom providers duking it out for a slice of mobile market.

Telenor Group, a Norwegian multinational telecommunications company and one of the world’s largest has operations in Scandinavia, Eastern Europe and Asia.

Telenor and Qatar-based Ooredoo are the only foreign-owned mobile operators  given licences in Myanmar, which has rapidly opened up to foreign investment as part of economic and political reforms.


 

Telenor recently launched a campaign to promote its 3G services with a TV commercial created by independent agency Mango Marketing.

The ad is a feel good minute featuring young Burmese using their mobile devices to share photos, navigate across the countryside and get some roadside assistance when their car breaks down.


 
APAC Ad Junkie

APAC Ad Junkie

So many ads, so little time.

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours