‘Nobile Technology’ – Starhub Introduces Tech Made With No Input From Women

“This is what technology would look like without women’s contributions – absolute nonsense. That’s because they pioneered many of the innovations we all enjoy today.”

YouTube

For International Women’s Day, StarHub and TBWA\Singapore celebrate the heroines who pioneered many of the innovations we all enjoy today.

Imagine a world without Wi-Fi, Bluetooth, or a phone without a Call Button.

The campaign highlights how that is a reality that could have been, if not for Hedy Lamarr, a co-inventor of the Frequency-Hopping Spread Spectrum Technology for wireless communication which enabled the development of Wi-Fi, GPS and Bluetooth capabilities – or Laila Ohlgren, a telecommunications engineer, and enabler of the microprocessor storage of phone numbers (contact list) and the Call Button.


 

“Nobile Technology” shows how a phone and mobile plan without innovations by women could be missing many of its critical features. From No Wi-Fi to GPS, the brand shows how essential women in tech are – and how the tech world does need a woman’s touch.

As Starhub writes on their YouTube channel: “This is what technology would look like without women’s contributions – absolute nonsense. That’s because they pioneered many of the innovations we all enjoy today.”

Indeed.


 


Credits

Client: StarHub
Agency: TBWA\Singapore and Six Toes
Production: Wicked Pixels

 

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