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    Hockey’s Complicated, Drinking a Molson…Not So Much

    Being a Canadian hockey fan is complicated. Choosing a Canadian beer, not so much.

    By Robert Cameron - Jan 18, 2021
    Hockey’s Complicated, Drinking a Molson…Not So Much

    Molson Canadian launched a new campaign to celebrate the return of hockey. The campaign created by Rethink Canada takes a dive into the complications involved in being a Canadian hockey fan.

    And, yes there are many.

    From having Bruins fans in the family to explaining the icing rule to hockey newbies, it seems being a Canadian hockey fan ain’t so easy. However, when it comes to choosing a beer to soothe those difficult times it’s not so complicated.

    The fun campaign is a bit of a hometown (or home country) celebration. No one gets hockey like the Canadians and those Canadians drink Molson beer.

    Credits

    CLIENT: Molson Canadian
    TITLE: It’s Complicated & It’s Complicated Pt. 2
    SENIOR BRAND DIRECTOR: Joy Ghosh
    SENIOR MARKETING MANAGER: Katie Rankin
    SENIOR MANAGER OF SPORTS AND ENTERTAINMENT PARTNERSHIPS: Brian Collins
    BRAND PR MANAGER: Jessica Vieira Teixeira
    ASSISTANT MANAGER OF PARTNERSHIPS: Brittany Harris

    AGENCY: Rethink Canada
    CCO: Aaron Starkman
    CREATIVE DIRECTOR: Dhaval Bhatt
    ART DIRECTOR: Shawn James
    WRITER: Irfan Khan
    STRATEGIST: Nicole Rajesky
    BROADCAST PRODUCER (IN-HOUSE): Shelby Spigelman
    GROUP ACCOUNT DIRECTOR: Karim Tubbeh
    ACCOUNT MANAGER: Megan Christopher

    PRODUCTION
    PRODUCTION COMPANY: Skin & Bones
    DIRECTOR: Taso Alexander
    EDITOR: Chris Murphy
    DIRECTOR OF PHOTOGRAPHY: Barry Parrell
    LINE PRODUCER: Luke Bryant
    CASTING DIRECTOR: Shasta Lutz

    POST PRODUCTION
    POST PRODUCTION HOUSE: Outsider Editorial
    ONLINE: Wingman
    GRADING: Alter Ego

    MUSIC AND SOUND
    AUDIO HOUSE: Vapor Music
    AUDIO DIRECTOR: Ted Rosnick
    AUDIO ENGINEER: Ryan Chalmers

    MEDIA
    MEDIA COMPANY: Wavemaker

    PR
    PR AGENCY: Citizen

    We are not saying Canadian beer sucks, but we feel compelled to include this.

     

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