Molson Canadian launched a new campaign to celebrate the return of hockey. The campaign created by Rethink Canada takes a dive into the complications involved in being a Canadian hockey fan.
And, yes there are many.
From having Bruins fans in the family to explaining the icing rule to hockey newbies, it seems being a Canadian hockey fan ain’t so easy. However, when it comes to choosing a beer to soothe those difficult times it’s not so complicated.
The fun campaign is a bit of a hometown (or home country) celebration. No one gets hockey like the Canadians and those Canadians drink Molson beer.
CLIENT: Molson Canadian
TITLE: It’s Complicated & It’s Complicated Pt. 2
SENIOR BRAND DIRECTOR: Joy Ghosh
SENIOR MARKETING MANAGER: Katie Rankin
SENIOR MANAGER OF SPORTS AND ENTERTAINMENT PARTNERSHIPS: Brian Collins
BRAND PR MANAGER: Jessica Vieira Teixeira
ASSISTANT MANAGER OF PARTNERSHIPS: Brittany Harris
AGENCY: Rethink Canada
CCO: Aaron Starkman
CREATIVE DIRECTOR: Dhaval Bhatt
ART DIRECTOR: Shawn James
WRITER: Irfan Khan
STRATEGIST: Nicole Rajesky
BROADCAST PRODUCER (IN-HOUSE): Shelby Spigelman
GROUP ACCOUNT DIRECTOR: Karim Tubbeh
ACCOUNT MANAGER: Megan Christopher
PRODUCTION COMPANY: Skin & Bones
DIRECTOR: Taso Alexander
EDITOR: Chris Murphy
DIRECTOR OF PHOTOGRAPHY: Barry Parrell
LINE PRODUCER: Luke Bryant
CASTING DIRECTOR: Shasta Lutz
POST PRODUCTION HOUSE: Outsider Editorial
GRADING: Alter Ego
MUSIC AND SOUND
AUDIO HOUSE: Vapor Music
AUDIO DIRECTOR: Ted Rosnick
AUDIO ENGINEER: Ryan Chalmers
MEDIA COMPANY: Wavemaker
PR AGENCY: Citizen
We are not saying Canadian beer sucks, but we feel compelled to include this.
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