Hockey’s Complicated, Drinking a Molson…Not So Much

Molson Canadian launched a new campaign to celebrate the return of hockey. The campaign created by Rethink Canada takes a dive into the complications involved in being a Canadian hockey fan.

And, yes there are many.

From having Bruins fans in the family to explaining the icing rule to hockey newbies, it seems being a Canadian hockey fan ain’t so easy. However, when it comes to choosing a beer to soothe those difficult times it’s not so complicated.

The fun campaign is a bit of a hometown (or home country) celebration. No one gets hockey like the Canadians and those Canadians drink Molson beer.

Credits

CLIENT: Molson Canadian
TITLE: It’s Complicated & It’s Complicated Pt. 2
SENIOR BRAND DIRECTOR: Joy Ghosh
SENIOR MARKETING MANAGER: Katie Rankin
SENIOR MANAGER OF SPORTS AND ENTERTAINMENT PARTNERSHIPS: Brian Collins
BRAND PR MANAGER: Jessica Vieira Teixeira
ASSISTANT MANAGER OF PARTNERSHIPS: Brittany Harris

AGENCY: Rethink Canada
CCO: Aaron Starkman
CREATIVE DIRECTOR: Dhaval Bhatt
ART DIRECTOR: Shawn James
WRITER: Irfan Khan
STRATEGIST: Nicole Rajesky
BROADCAST PRODUCER (IN-HOUSE): Shelby Spigelman
GROUP ACCOUNT DIRECTOR: Karim Tubbeh
ACCOUNT MANAGER: Megan Christopher

PRODUCTION
PRODUCTION COMPANY: Skin & Bones
DIRECTOR: Taso Alexander
EDITOR: Chris Murphy
DIRECTOR OF PHOTOGRAPHY: Barry Parrell
LINE PRODUCER: Luke Bryant
CASTING DIRECTOR: Shasta Lutz

POST PRODUCTION
POST PRODUCTION HOUSE: Outsider Editorial
ONLINE: Wingman
GRADING: Alter Ego

MUSIC AND SOUND
AUDIO HOUSE: Vapor Music
AUDIO DIRECTOR: Ted Rosnick
AUDIO ENGINEER: Ryan Chalmers

MEDIA
MEDIA COMPANY: Wavemaker

PR
PR AGENCY: Citizen

We are not saying Canadian beer sucks, but we feel compelled to include this.