Industry vet, Nitin Sabharwal, has been appointed as COO at Optimise Media India. He will head up innovation, new product ideation in performance marketing for advertisers, and the creation of new business verticals for the organization.
Throughout his 25-year career, Sabharwal has led a number of large teams and developed solutions for performance marketing-led advertisers.
Previously, he spent seven years with SVG Media, a performance marketing company acquired by Dentsu International. He was also part of the initial team at DGM India.
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