Nissan’s ‘Dare the Impossible, Until it’s Not’ Campaign Warns You Not to Watch It

    “We warn those who want traditional approaches to please not watch our new Nissan Brand campaign or they will be disappointed.”

    By Asia Ad Junkie - Sep 16, 2020
    Nissan’s ‘Dare the Impossible, Until it’s Not’ Campaign Warns You Not to Watch It

    Nissan Asia and Oceania have launched a new brand film that warns you not to look at it.

    “Do not expect the Nissan you think you know,” said Nirmal Nair, Vice President of Marketing, Nissan Asia and Oceania.

    “Today we have a new attitude, a new look, new swag, new services, new cars. Brands need to be genuine to themselves. That’s why Nissan has taken this bold step. Daring to be different is in Nissan’s DNA. Our rich history of invention and ‘world-firsts’ defines our innovative present and, now, our promise of a bold future. This campaign is aligned in this direction.

    The campaign has launched first in four key markets in the region: Thailand, Indonesia, The Philippines, and Australia and will continue across other markets, said the brand.

    “Building a thriving brand is our top priority, backed by our strategy to be the innovative challenger – supported by electrifying one in four vehicles in Asia and Oceania under our mid-term plan,” adds Nair.

    “This campaign aims to ignite the Nissan Brand in the region and paves the way for how Nissan will evolve in the region and our vision for the immediate future which will encompass marketing, sales, consumer touchpoints, dealer network, after-sales, and communications. All coming campaigns will embody the same Nissan spirit of daring. We are proud to be boldly shaping an innovative and human-centric future for Nissan in Asia and Oceania.”


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