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    Nissan Malaysia Launches Chinese New Year Spot Focusing on Family Harmony

    By The Staff - Feb 14, 2018
    Nissan Malaysia Launches Chinese New Year Spot Focusing on Family Harmony

    Nissan has launched a digital campaign titled “My One Better Than Your One” to celebrate Chinese New Year.

    Conceptualized by Kingdom Digital, four-and-a-half minute spot tells the story of two brothers and their families arriving at their parents’ home for a reunion lunch.

    The families engage in a series of bragging and arguments over the course of lunch, where the brothers and their wives take turns to outdo one another about how their lives are better than the other.

     
     

    Credits:

    Client: Edaran Tan Chong Motor Sdn. Bhd. & NISSAN Malaysia
    Deputy General Manager, Marketing Communications: Phang Rick Kee
    Senior Manager, Marketing Communications: Debbie Lim
    Senior Digital Marketing Executive, Marketing Communications: Chen Shen Chieh

     
     

    Digital agency: Kingdom Digital
    Head of Digital: Steven Yap
    Head of Strategy: Edmund Lou
    Sr. Digital Account Manager: Lim Tan Ting
    Digital Art Director: Anson Chiam
    Digital Content Writer: Sim Pei Xuan

    Production House: Clic Production

     

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