Lil Miquela Joins Steve Aoki, Millie Bobby Brown and Ninja in New Samsung Global Campaign

Samsung has launched a global digital campaign created by We Are Social Australia featuring four members of #TeamGalaxy: actor and creator Millie Bobby Brown, virtual influencer Lil Miquela, 2x Grammy-nominated DJ and producer Steve Aoki and professional gamer Ninja.

#TeamGalaxy is, according to Samsung, “a global community of Galaxy users and fans who support Samsung’s philosophy of Do What You Can’t.”

“Samsung allows me to stay connected every day with my Galaxy S10,” said Millie Bobby Brown, who is the youngest-ever UNICEF goodwill ambassador. “I want to encourage people to apply the technology that is readily at their fingertips to spread positivity with others and to encourage gestures of kindness.”

“Technology plays such a major role in every facet of my life, from music to fashion to philanthropy,” added Steve Aoki, who travels the world on tour with his Galaxy S10. “I’m happy to be part of a team that believes that technology can help you do more than you ever thought you could.”

“I am the product of technology myself, so I can relate to Samsung in a way that’s a LOT more literal than most people,” said Miquela. “Whether it’s sharing my thoughts on the issues I care about or just riffing on style, it’s all done through my Galaxy S10 – which I’ve named Samuel Phonington III.”

“The Galaxy smartphones are hands down the best for gaming, no contest,” said Ninja. “I’m super pumped to be part of Team Galaxy since I get to see first-hand how mobile gaming keeps getting better and better.”



Client: Samsung Electronics
Digital Marketing Group: David Moon, Minah Lee, Alice Park, and Sooyeon Shim

Creative Agency: We Are Social Australia
Executive Creative Director: Phil Shearer
Creative Director: Pete Galmes
Editorial Director: Suz Tucker
Design Director: Phil Vincent
Managing Director: Suzie Shaw
Group Account Director: Kelly Spence
Senior Account Manager: Alex Campbell
Account Manager: Monika Lee
Executive Producer: Abby Hunt and Bill Doig
Producer: Felicia Asplet

Production Company: Serial
Director: BRTHR
Photography: Daniela Federici
Executive Producer: Sara Greco
Post production: The Editors
Sound mix: Otis Studios
Music Supervision: Anton at Trailer Media


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