Maybelline New York has announced NINGNING, a member of the popular group aespa, as its new ambassador for North Asia and Southeast Asia.
NINGNING, known for her vocal talent and trendsetting influence in beauty and fashion, will represent the brand in key regional markets. Originally from Northeast China, she has built a strong presence across North Asia and Southeast Asia, making her a fitting choice for Maybelline, the company said.
“We are beyond excited to welcome NINGNING to the Maybelline New York North Asia & Southeast Asia family,” said Bobadilla Juliana, Brand Head, Maybelline North Asia.
“Her undeniable impact on North Asia & Southeast Asia pop culture and beauty trends, paired with her confidence and creativity, reflect Maybelline’s brand values. With NINGNING, we are excited to connect more with makeup enthusiasts and inspire them to express themselves and own their unique beauty.”
“Maybelline is a brand that has always celebrated individuality and creativity,” said NINGNING.
“I am so excited to join the Maybelline family and share my passion for self-expression with my fans across North Asia & Southeast Asia. Makeup has always been a way for me to show who I am, and I can’t wait to inspire others to do the same.”
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As Maybelline’s new ambassador in the region, NINGNING will appear in upcoming product and brand campaigns, emphasizing self-expression and the brand’s innovative offerings.
She will kick off her partnership by featuring in promotions for Maybelline Lash Sensational Sky High, a well-known mascara recognized for its 24-hour lasting and lifting performance.
