Nike Wraps up ‘Anatomy of Air’ Campaign

Twenty years ago the launch of NIKE AIR MAX 95 in Hong Kong made waves. Fast forward today, it is still one of the most iconic and sought after sneakers of all time.

Ogilvy & Mather Hong Kong tapped into the mid-90’s fad of trading cards and limited edition sneakers for this year’s global campaign, The Anatomy of Air which marks the re-release of the sneakers. Local artists are making designed collectable cards of the AIR MAX 95 range, in cooperation with Ogilvy  & Mather Hong Kong.

There are also limited edition holographic cards, and these cards allow the holders exclusive access to AIR MAX 95s, and the super rare metallic NIKE iD card. Possession of the said super rare metallic NIKE iD card will give a lucky winner the chance to customise his or her own pair of AIR MAX 95.


“The first concept review for the Air Max 95 wasn’t a success across the board, some people thought it was good and others DIDN’T like it at all.” – Sergio Lozano

Back in 1995, refurbished vending machines at KicksLounge in Harbour City, Tsim Sha Tsui and the Nike Store, Percival Street, Causeway Bay were selling the cards.

The campaign wraps up August 16.





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