The Spikes Asia Festival of Creativity has named Nike as this year’s Advertiser of the Year award. The accolade “recognizes a brand that sets the standard of excellence through the quality and innovation of its creative work in Asia,” said Spikes of the honor.
“Nike continually demonstrates boundary-breaking creative bravery through its marketing and communications. Globally and across Asia Pacific, Nike brings an unparalleled understanding of its audiences and produces emotionally effective work that demonstrates the highest standard of creative excellence.”
Nike has won 13 Spikes since 2016: 9 Bronze, 2 Silver and 2 Gold Spikes in Film and Digital Craft. Notable winning work includes Nike Hyper Court, a collaboration with Google and BBH Singapore that engaged Philippine basketball players through a digital and physical experience, which aimed to improve the skills of the nation’s young players; and ‘Run It’, an original song and sport-driven music video that presented the rarely seen side of modern Korea, challenging gender roles and cultural stereotypes.
“We’re delighted to honor Nike with the coveted Spikes Asia Advertiser of the Year award, it’s so well deserved,” said Joe Pullos, Festival Director of Spikes Asia. “Nike is synonymous with purpose-driven creativity that engages audiences at scale and it’s fantastic that we’re able to celebrate them for continually excelling in creative marketing and communications in the APAC region.”
Nike will accept the award onstage at the Spikes Asia Awards Show on Friday 27 September 2019 in Singapore.
“Winning Advertiser of the Year at Spikes Asia is great recognition of our continued effort to deliver innovative products, experiences and services to inspire athletes,” said PT Black, Senior Director, Integrated Media and Strategic Brand Partnerships for Nike Greater China.
“It’s been a great year of creativity for us in this very dynamic region and across the world powered by our amazing team across the region. We would also like to thank all the partners that have worked with us who we know put in a level of passion that goes well beyond what the job description asks for.”