‘Night at the Fotobox’ Promotes IKEA in Shibuya, Japan

Where the kawaii world of arcade photo booths collides with home furnishing solutions.

To promote the opening of their location in Shibuya, IKEA Japan and with Wieden+Kennedy Tokyo have partnered to create the IKEA original photo booth, promoted by the brand’s own soft toys.

The arcade photo booths combine the standard passport photo machine with an arcade video game. IKEA has created a different take on the Kawaii photo experience by giving a photo booth the home furnishing treatment allowing users to step inside a PAX Wardrobe on the 6th floor of IKEA Shibuya and create something unique.

The Fotobox is open to the public as a permanent installation only at IKEA Shibuya. Taking photos in the Fotobox and downloading the final results are all free of charge.

 
 

The Fotobox is promoted by ‘Night At The Fotobox’, a film that brings IKEA’s soft toy range to life.


 
 


There is even an instruction video.


Credits

Agency: WIEDEN+KENNEDY TOKYO
Creative Director: Max Pilwat
Art Director: Shohei Kawada
Copywriters: Max Cameron, Yuji Takahashi
Designer: Shohei Kawada, Bryant Wutuh
Head of Production: Michelle Brough
Agency Producer: Masataka Odaka, Siyun Kim
Account Team: Jordan Cappadocia, Chelsea Hayashi, Naomi Hirano, Isao Okubo
Comms Planner: Joanna Fukae
Studio Manager: Aiwei Ichikawa
Translator: Takuro Kobayashi, Toshiko Iida
PR: Midori Sugama
Agency Videographer/Photographer: Vinod Vijayasankaran
Agency Editor: Jacob Kim
Managing Director: Yosuke Suzuki
Executive Creative Director: Scott Dungate
Production
Director: Masahito Kobayashi (dwarf studios)
Producer: Hiroki Ito (dwarf studios)
Production Manager: Momo Hiramatsu (dwarf studios)
Production Assistants: Takana Goda (dwarf studios) Junko Negishi (dwarf studios) Emi Satomura (dwarf studios) Naho Aoki (dwarf studios)
DOP: Kazumi Takahashi (ellory Inc.)
1st Assistant Cameraman: Hiroyuki Oka (ellory Inc.) Shinnosuke Suzuki (ellory Inc.)
2nd Assistant Cameraman: Kento Kurosawa (ellory Inc.)
Puppeteer: Mamika Kawajiri (PUPPET THEATRE PUK)
Puppeteer: Saiya Seki (STUDIO NOVA)
Puppeteer Remodeler: Kazuyoshi Matsuyama (STUDIO NOVA)
Puppeteer Assistant: Midori Sakamoto (STUDIO NOVA)
Gaffer: Toru Saito
Best Boy Electric: Yasuhiro Yoshida
Best Boy: Kosuke Matsushita, Yusuke Suzuki
Colorist: Ai Hirata (TREE Digital Studio)
Assistant Colorist: Miku Minai (TREE Digital Studio)
Editor: Makoto Hoashi
Music, Sound Design, Mix: Masataka Odaka, Yukie Sone
Retoucher: Daiichi Seihan

 

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