Nielsen Releases Insights on Largest Advertisers and Industry Spenders in APAC

Image: John Cameron
According to the findings, Unilever is the top advertiser in Indonesia, The Philippines, and Thailand.

Nielsen has released insights on the largest 20 advertisers and industry spenders during the first half of 2022 across key media in ten markets in the Asia Pacific.

The report highlights the biggest 20 advertisers and industry spenders in ten Asia Pacific markets: Australia, Indonesia, Malaysia, Myanmar, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand.

Nielsen Ad Intel said that while spending varies according to each market, the biggest advertisers are within consumer goods, retail, communications, and food across the reported markets during the first half of 2022.


In industry rankings, governments across the region boosted ad spending during the first half of 2022, said Nielsen.


“In today’s complex and crowded media landscape, audiences have access to more content across more platforms than ever before,” said Arnaud Frade, Head of Commercial Growth for Nielsen Asia-Pacific.


“To stay ahead, businesses need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Frade added that according to Nielsen’s ROI Report, media spend needs to be between 1% and 9% of revenue to stay competitive.

You can download the data here.


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