Meta has appointed Nicole Tan as its new Country Director for Singapore, effective June 2, 2025. With over 25 years of industry experience, Tan brings a track record in business leadership, strategic growth, and community engagement to her new role in this thriving city.
“Nicole has a deep understanding of what businesses and communities across Southeast Asia need to thrive in a digital world,” said Benjamin Joe, Vice President, Southeast Asia and Emerging Markets at Meta.
“I’m confident that her experience and inclusive approach will provide strong leadership in shaping our next chapter in Singapore – an important hub for innovation and regional collaboration.”
As Country Director, Nicole Tan will focus on driving digital empowerment and innovation across industries, harnessing the power of AI to unlock new opportunities for businesses, and supporting the growth of Singapore’s digital economy.
“Singapore is a dynamic market that is spearheading Southeast Asia’s digital transformation,” said Nicole Tan.
“I’m excited to work with the team and our partners here to help more people and businesses unlock growth through technology and build meaningful connections in the digital economy.”
Tan joins the Singapore team after leading Meta’s operations in Malaysia for nine years, where she focused on accelerating digital adoption, expanding cross-industry partnerships, and driving business growth.
A long-time advocate for inclusive leadership, Nicole is passionate about supporting women in tech and marketing and has played an active role in mentoring and talent development initiatives across the region.
