Buy now, pay later brand Zip has launched a new campaign featuring 6 Aussie celebrities. The campaign was created in collaboration with We Are Social and Avenue C.
The one-minute ad features tennis star Nick Kyrgios, TV personality, DJ and fashion influencer Flex Mami, Masterchef judge and renowned food critic Melissa Leong, Channel Nine’s The Block judge and interior designer Darren Palmer, international DJ and professional surfer Fisher; and popular beauty influencer Rowi Singh. They’re all shopping for something and all asking the same question.
“Can I Zip It?”
If you read the headline to this article or are an incredibly astute individual you’ll be able to discern the answer to that. “Yes, you can.” Apparently, Zip can be used for pretty much anything; perhaps that’s the point of such a diverse group of celebrities.
The campaign which is a rework of the iconic tune “Can I Kick It?” will run in OOH, radio and social media.
“Being able to use Zip everywhere was our Zip customer’s number one requested feature. Since launching our Tap & Zip product with Visa in October our customer response has been exceptional with a Net Promoter Score of +87. This campaign will make more consumers aware of this amazing product. Consumers get the benefit of more places to use their interest-free Zip account, while merchants get more customers, spending more,” said Steve Brennen, chief customer officer at Zip.
“The team at Zip have big ambitions and love big ideas – the BNPL category is growing rapidly and this campaign aims to help them capture an unfair share of that growth,” added Suzie Shaw, managing director at We Are Social.