Next Level Branding with PR and Social Media – 10 Tips to Get Your Brand in the Game


If you have yet to embrace social media as part of your media mix, your branding, your public relations could be suffering as a result of your reluctance. Time to get your brand out there.

It is perfectly fine to start slowly with social media, you should begin by taking small steps into the arena to test the waters and see how it can benefit your company in a positive way.

Even if you have yet to start using social media for your business, begin slowly and continually test and measure the results to see what works for the unique mix of your company and your audience.


 

Don’t worry, you aren’t flying blind if you have media monitoring software or tools. You (hopefully) already know which social channels your audience frequents most. You should start there, and be sure to follow all of your new campaign results closely, using listening tools, competitive analysis and more.

Here are 10 ways to give your branding a boost by introducing social media strategy into the public relations and marketing mix.


1. The first bit of advice for today is to actually slow down. I know it sounds contrary, but not everything about business and technology has to move at the speed of light. In fact, studies have shown that brands that choose to slow down before speeding up to see an increase in profits by 50 per cent. This comes from stopping to analyze the situation, reflect on the best strategy, and then going for it, full steam ahead.
2. Continual analysis is next on the list. Take some time to analyze and reflect on the last 6 to 12 months. What are the reasons behind the gains and losses you have seen?
3. Determine which sources have been sending you the best quality traffic.
4. Do not focus on the channels that have not been producing. Instead, optimize the campaigns that are working to help promote your brand and make room to try one new channel.
5. Audit your content. Make sure that your content is working for you and not the other way around.
6. Produce more of the types of content that are working for you. Branch out to new forms of content keeping in the theme of the best performing content you have.
7. Continually test all campaigns. Marketing is all about testing to see what works and continually getting to the best performing results.
8. Make sure your email list is working for you. It can be one of the most valuable assets to your company. If you aren’t using it, you are missing out on sales in a big way.
9. Utilise video as part of your social media. Video is so popular now because it works at grabbing attention and engaging with your audience.
10. Monitor, analyze, and measure your results at regular intervals.

Conclusions and Takeaways for Your Brand

Probably the most important message here is that you sometimes have to slow down before speeding up. Take time to develop a strategy for combining PR and social media to help your overall branding and marketing efforts.

These 10 tips for boosting your branding efforts using public relations and social media can work for any company.


 

Even if you have yet to start using social media for your business, begin slowly and continually test and measure the results to see what works for the unique mix of your company and your audience. There is no reason to dive into every channel, only use the ones that work for you and fit in with your business.

 

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