Indian car dealer, Nexa, has launched a new television campaign created by Hakuhodo that promotes both the dealership as well as cars from Suzuki, which owns a stake in Nexa.
While we’re not crazy about the narrator’s voice, which sounds a bit unnatural and over-the-top, the ad gets its point across which is, according to the brand, is to speak “to the explorers, innovators, influencers, experimenters, who keep moving. Nexa drives home its new philosophy with an impactful visual and audio language that’s true to its core of being premium and exclusive.”
Have a look at the two spots and see if they speak to you.
“Nexa is a brand that has changed the face of Indian automobile industry,” said Tarun Garg, Maruti Suzuki India executive director of marketing. “The team at Hakuhodo has surely delivered a campaign that brings alive our new philosophy and introduces it to the world in an impactful way.”
Chief operating officer: Jayanto Banerjee
|National Creative Director: Sabuj Sen Gupta
Senior vice-president of client servicing: Sharad Mathur
Creative team: Tripti Kakkar, Saurabh Das Gupta, Eranbemo Himanshu, Piyush, Akshay and Aastha
Client servicing team: Mayur Chandra, Amiya Nayak Mehak, Rahul, Rajat Sharma, Saurabh Tomar and K Mitra
Planning: Vivek Dutta