New Zealand Police Recruitment Ad Just Might Make You Want to Join

In a new video to increase their ranks, the New Zealand Police takes the art of recruiting to a whole new level.

To make the film, Ogilvy and the NZ Police have teamed up to make this fast-paced recruitment video that highlights the wide diversity of New Zealanders. With the campaign message asking the question: “How do you choose a singular spokesperson when you’re trying to talk to everyone? You don’t.”


The film, created by Ogilvy and directed by Damian Shatford from The Sweet Shop, features over 70 actual cops along with The Police band, Police dogs and cats, Eagle helicopter, the AOS, William Waiirua, Black Ferns and the police commissioner Mike Bush.

“We believe this video celebrates the kind of recruits New Zealand Police want on their team – ones who bring their own unique and diverse qualities, skills and quirks to the job,” said Regan Grafton, executive creative director, Ogilvy NZ


Agency: Ogilvy & Mather, New Zealand
Client: New Zealand Police.
Deputy Chief Executive: Karen Jones
Strategic Communications Manager: Jane Archibald
Senior Marketing Advisor: Helen Flannery
Media Support: Garry Boles
Executive Creative Director: Regan Grafton
Group Creative Director: Lisa Fedyszyn
Group Creative Director: Jonathan McMahon
Art Director: Sam Henderson
Copywriter: Kent Briggs
Design Director: Danny Carlsen
Design Producer: Dave Preece
Head of Operations: Siobhan Burke
Agency Film Producer: Steen Beech
Executive Director: Wendy Schrijvers
Account Director: Christina Opferkuch
Planning Director: Ben Fielding
Group Media Director: Denelle Joyce
Digital Media Manager: Nick Pickering
Media Manager: Stephen May
Production Company: The Sweet Shop
Director: Damien Shatford
Executive Producer: Ben Dailey
Managing Director: Fiona King
DOP: Andrew Stroud
DA: Alistair MacDonald
Senior Editor: Ben Marshall
Head of Post Production: Martin Spencer
Colourist: Dave Gibson
Sound: Liquid Studios
Executive Producer: Tamara O’Neill
Head Composer: Peter van der Fluit
Senior Sound Engineer: Craig Matuschka




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