New Zealand Police Appoints FCB NZ as Creative Agency

A popular 2017 recruitment campaign

New Zealand Police has appointed FCB New Zealand to creative duties following a competitive pitch.

“It’s a dream to partner with a client who has the power and true desire to make a positive difference amongst diverse communities around New Zealand,” said Stevie Weber, GM strategy at FCB. “Working alongside the New Zealand Police to influence behavior change and shape new narratives feels like we’ve hit the jackpot.”

“We are privileged to be partnering with New Zealand Police and the communities they serve,” said Paul Shale, CEO at FCB New Zealand. “It’s an incredible opportunity to help them change New Zealand for better.”


The New Zealand Police join other public sector and social change clients at FCB, including Te Hiringa Hauora, the Electoral Commission, Fire and Emergency NZ, Water Safety NZ, and Worksafe NZ.

“We’re absolutely delighted to partner with such an important organization and brand as the New Zealand Police and the team can’t wait to get started,” said Sean Keaney, managing director, FCB Wellington.

“We’re really excited about working together with FCB to help us achieve our vision of being the safest country in the world,” said Paul Halford, marketing and brand manager for New Zealand Police.



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