New York Festivals Partners with Genius 100 to Launch Genius 100 Inspiration Award

    Ridley Scott, Jose Miguel Sokoloff, and Obiageli Ezekwesili amongst others will select the Genius 100 Inspiration Award Winner.

    By Harold Henry - Feb 3, 2021
    New York Festivals Partners with Genius 100 to Launch Genius 100 Inspiration Award

    Jose Miguel Sokoloff, Sir Ridley Scott, and Obiageli Ezekwesili

    New York Festivals International Advertising Awards and the Genius 100 Foundation will partner to launch a new award to honor outstanding purpose-driven creative work that inspires action to create impact.

    The newly unveiled Genius 100 Inspiration Award will be judged by a panel of Genius 100 Visionaries from an impressive cross-section of fields comprised of a group of 100 globally recognized, accomplished, compassionate minds.

    “New York Festivals is thrilled to partner with the Genius 100 Foundation,” said Scott Rose, Executive Director, New York Festivals Advertising Awards.

    “Working together with this visionary organization that cultivates a global collective of brilliant minds dedicated to the expansion of new knowledge and solutions is the perfect partner to collaborate with to honor exceptional creative work. This special award will shine the spotlight on campaigns that inspire action and support the greater good.”

    The Genius 100 Inspiration Award Executive Jury includes the following G100 Visionaries:

    Sir Ridley Scott – Scott is most known for his work on films such as Thelma & Louise, Alien, Black Hawk Down, and Blade Runner. His film epic Gladiator won the Oscar, Golden Globe, and BAFTA for Best Picture, as well as the Oscar for Best Actor in a Leading Role for Russell Crowe.

    Throughout his career, Scott has been lauded by the Emmy Awards, Cannes Film Festival, and the PGA Awards.

    “Every success to the 2021 New York Festivals and in particular the newly created Genius 100 Award and I know the advertising films submitted will as always be of high quality,” said Scott.

    Obiageli Ezekwesili – Ezekwesili has been recognized by Time Magazine as one of the time-100 most influential people and by New York Times as one of the 25 women of impact for 2015 and is the Co-Founder of Transparency International and Bring Back Our Girls.

    “l wish the prestigious 2021 New York Festival the best and look forward to seeing how our Genius 100 Award will help further unleash the power of advertisement messages to help people everywhere connect-the-dots of our shared humanity,” said Ezekwesili

    Jose Miguel Sokoloff – Chief Creative Officer, MullenLowe Group UK and President, MullenLowe Group Creative Council, and internationally renowned peace advocate.

    “I have judged and competed in the New York Festivals many times. The quality of the entries has always been very high and winning is a huge honor. I am really looking forward to seeing and judging the entries for the new Genius 100 Awards,” added Sokoloff.

    The Genius 100 Foundation brings together visionaries, philanthropic impact investors, and its extended global community, collectively and in collaboration, to re-imagine the future, implement creative initiatives to improve our world and raise the bar on what is achievable.

    Founded in Toronto in 2017, and based in Toronto and New York, with a global footprint, Genius 100 Foundation is an active and engaged community of exceptionally imaginative and impactful human beings.

    The Genius 100 Visionaries is comprised of global leaders, activists, innovators, and influencers.

    There are 16 Nobel Laureates, Astronauts, an EGOT, Olympic Gold Medalists, Knights of the British Empire, Commandeur de l’Ordre des Arts et des Lettres of France, Companions of the Order of Canada, a former NASA Administrator, Justice of the Supreme Court of Canada, recipients of National Medals of Science, Humanities and Arts, Pulitzer Prize winners, Peabody Award winners; and an Albert Einstein Medal winner.

    “We are honored to partner with New York Festivals Advertising Awards and establish the G100 Inspiration Award,” said Hilarie Viener, CEO, Genius 100 Foundation US.

    “This very special award celebrates truly inspired work which has created an outstanding, undeniable, and significant impact. Now more than ever, we must recognize how much we can gain from embracing creativity to influence positive change.”

    Entries into the Genius 100 Inspiration Category will be reviewed by the New York Festivals Grand Jury, those entries achieving Finalist status will move on to the next round, top-scoring entries will then be judged by the Genius 100 Executive Jury panel.

    A single New York Festival Tower will be awarded the inaugural Genius 100 Inspiration Award. To review the entry brief and to enter the Genius 100 Inspiration Award click here.

    All entry fees for work submitted into the Genius 100 Inspiration Award category will be donated to the Himalayan Cataract Project.

    Each year, with its network of local implementing partners, the Himalayan Cataract Project serves more than 1.6 million people with eye examinations and basic treatment, provides more than 123,000 sight-restoring surgeries, and facilitates training opportunities for hundreds of eye care personnel.

    In the past 25 years, HCP with its partner network has performed over one million sight-restoring surgeries, screened, and provided basic treatment for over 12 million people, and trained 18,000 eye care professionals from 43 countries.

    To view the Genius 100 Inspiration category, click here.

    The deadline to enter the 2021 New York Festivals Advertising Awards is February 26, 2021. For more information on categories, rules, and regulations or to review the 2021 entry guide, click here. To enter this year’s competition, click here.

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