New Sentosa Campaign Celebrates Everyday Heroes Amongst Us

Sentosa, the popular island resort in Singapore that is visited by more than 20 million visitors a year, unveiled “The Fun Movement” campaign which looks to reward “everyday heroes who bring joy to the lives of others”, said the company in a press statement.

Residents in Singapore can nominate their personal heroes by by simply logging on to Sentosa’s website or by visiting the Fun Movement’s nomination booths.

Five winning entries will be chosen and rewarded with a specially-tailored ‘surprise day of fun. in Sentosa.


Chief creative officer Ali Shabaz of Grey Group Singapore expressed excitement at the prospects of the campaign.

“The Fun Movement aims to get people to think about the unsung heroes in our lives, the selfless people who have given up so much of their time in order to let others pursue their goals,” said Shabaz.

“We want to give these heroes the fun they deserve, and a reminder that their sacrifices did not go unnoticed.”


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