SIXT Australia has launched a new campaign aimed at helping everyday Aussies who’ve been forced out of their homes by record rent increases. In partnership with Bastion, the brand has launched SIXT Rental Relief, a dynamic discount that sees the daily rate on moving trucks and vans decrease by the same percentage the customer’s rent has increased.
For example, according to the campaign, if a customer had a 15% home rental increase, they’ll save 15% on their van or truck rental. 30% = 30% discount, 50% = 50%.
Bastion Group CCO, Simon Langley said “Renters are doing it tough across Australia with a worsening housing crisis that has no end in sight. SIXT, who are known for going the extra mile for their customers, wanted to help those tenants who had no option but to move with a dynamic discount in line with how badly they’d been affected”.
The launch campaign features Chantelle Schmidt, a Sydney resident whose rental journey amassed over 5 million plays on TikTok as she challenged her landlord’s most recent rent increase.
Informed by data from REA Group that provided insights into the areas with the highest rental increases across Australia, the integrated campaign includes activation, social, OOH and a digital partnership with realestate.com.au.
SIXT trucks sharing the bold message to landlords are being rolled out across Australia. Launching in Sydney, the campaign fleet visited rental properties in the areas most affected by increases during peak rental inspection times.
SIXT Australia CEO, Matthew Beattie added “This measure will help renters get a better deal and facilitate a more affordable move, at a time when cost of living pressures are crippling much of the population”.
Credits
Client: SIXT
CEO – Matthew Beattie
General Manager – Sales & Marketing – Daniel Donati
Head of Marketing – Louise Looi
Senior Marketing Manager – Henry Carmichael
Marketing Coordinator – Arvin Frani
Marketing Executive – Brooke Iannello
Agency: Bastion
Bastion Creative
Group Chief Creative Officer – Simon Langley
Senior Content Creative – Harry Roth
National Chief Strategy Officer – Angela Morris
Bastion Creative Managing Partner – Ana Lynch
Group Client Director – Jack Blades
Senior Designer – Domenic Bartolo
Client Manager – Josh Staras
Bastion Amplify
Head of PR, Sydney – Simone Esamie
Media Director – Georgia Comensoli
Senior Client Director – Kieran Jones
Senior Client Director – Tatsiana Baibak
Bastion Make
Managing Director – Jacqueline Archer
Executive Producer – Galadriel Roussos
Executive Producer – Ryville Ochoa
Senior Producer – Darren Gibson
Integrated Studio Director – Sean Davitt
Production Coordinator – Raquel Abi Ghosn
Senior Editor – Dave Wade
Editor/Shooter: Ryan Kermond
Photographer: Jayden Ostwald
Media: Spark Foundry
Group Client Partner – Marion Bell
Client Director – Elise Gill
Account Coordinator – Tiffany Levine
Digital Director – Juha Lauronen
Digital Activation Executive – Eric Nguyen
Digital Coordinator – Abbey Tyler
