New Rental Relief From SIXT Helps Renters Tell Landlords to ‘TRUCK OFF’

SIXT Rental Relief is a dynamic discount that sees the daily rate on moving trucks and vans decrease by the same percentage the customer’s rent has increased.

SIXT Australia has launched a new campaign aimed at helping everyday Aussies who’ve been forced out of their homes by record rent increases. In partnership with Bastion, the brand has launched SIXT Rental Relief, a dynamic discount that sees the daily rate on moving trucks and vans decrease by the same percentage the customer’s rent has increased.

For example, according to the campaign, if a customer had a 15% home rental increase, they’ll save 15% on their van or truck rental. 30% = 30% discount, 50% = 50%.

Bastion Group CCO, Simon Langley said “Renters are doing it tough across Australia with a worsening housing crisis that has no end in sight. SIXT, who are known for going the extra mile for their customers, wanted to help those tenants who had no option but to move with a dynamic discount in line with how badly they’d been affected”.


 

The launch campaign features Chantelle Schmidt, a Sydney resident whose rental journey amassed over 5 million plays on TikTok as she challenged her landlord’s most recent rent increase.

Informed by data from REA Group that provided insights into the areas with the highest rental increases across Australia, the integrated campaign includes activation, social, OOH and a digital partnership with realestate.com.au.

SIXT trucks sharing the bold message to landlords are being rolled out across Australia. Launching in Sydney, the campaign fleet visited rental properties in the areas most affected by increases during peak rental inspection times.


 

SIXT Australia CEO, Matthew Beattie added “This measure will help renters get a better deal and facilitate a more affordable move, at a time when cost of living pressures are crippling much of the population”.


Credits

Client: SIXT

CEO – Matthew Beattie

General Manager – Sales & Marketing – Daniel Donati

Head of Marketing – Louise Looi

Senior Marketing Manager – Henry Carmichael

Marketing Coordinator – Arvin Frani

Marketing Executive – Brooke Iannello

Agency: Bastion

Bastion Creative

Group Chief Creative Officer – Simon Langley

Senior Content Creative – Harry Roth

National Chief Strategy Officer – Angela Morris

Bastion Creative Managing Partner – Ana Lynch

Group Client Director – Jack Blades

Senior Designer – Domenic Bartolo

Client Manager – Josh Staras

Bastion Amplify

Head of PR, Sydney – Simone Esamie

Media Director – Georgia Comensoli

Senior Client Director – Kieran Jones

Senior Client Director – Tatsiana Baibak

Bastion Make

Managing Director – Jacqueline Archer

Executive Producer – Galadriel Roussos

Executive Producer – Ryville Ochoa

Senior Producer – Darren Gibson

Integrated Studio Director – Sean Davitt

Production Coordinator – Raquel Abi Ghosn

Senior Editor – Dave Wade

Editor/Shooter: Ryan Kermond

Photographer: Jayden Ostwald

Media: Spark Foundry

Group Client Partner – Marion Bell

Client Director – Elise Gill

Account Coordinator – Tiffany Levine

Digital Director – Juha Lauronen

Digital Activation Executive – Eric Nguyen

Digital Coordinator – Abbey Tyler

 

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