A Lucky Cat Goes on an Adventure For Lucky Nuts in Select Harvest Campaign

    By Asia Ad Junkie - Dec 1, 2020
    A Lucky Cat Goes on an Adventure For Lucky Nuts in Select Harvest Campaign

    Select Harvests has launched ‘Eat Lucky. Live Lucky’, a new positioning and integrated brand campaign for its household favorite, Lucky Nuts.

    The funny spot features a Maneki-Neko lucky cat making his daily rounds through the neighborhood before purchasing a basket of Lucky Nuts.

    Created by Saatchi & Saatchi, the national campaign is set to launch on broadcast television, across social and in print. Jae Morrison from Finch directed the campaign film.

    “For over 60 years, Lucky Nuts has been trusted by Australians for cooking, baking, and snacking,” said Suzanne Douglas, General Manager Consumer at Select Harvests. “We’re proud to bring a memorable campaign like this to market at a time when all Australians could do with a good laugh.”

    “As a child the only time I ever saw a nut was from the inside of a chocolate bar,” added Simon Bagnasco, Executive Creative Director of Saatchi & Saatchi. “Turns out they’re actually quite good for you. Which is one of the reasons I’m so pleased we could be part of this tremendous campaign.”


    Client: Select Harvests
    General Manager Consumer: Suzanne Douglas
    Head of Marketing and Innovation: Angela Piasente & Rebecca Lowth

    Creative Agency: Saatchi & Saatchi Melbourne
    Chief Creative Officer: Mike Spirkovski
    Executive Creative Director: Simon Bagnasco
    Creative Director: Lee Sunter
    Executive Producer: Lucy Trengove
    Producer: Zena Bartlett
    Senior Digital Producer: Nick Baum
    Senior Art Director: Tim Yates, Trong Ronakiat
    Senior Copywriter: Kerem Sekerci
    Digital Designer: Jarryd Hood
    Creative Content Producer: Heather McKean
    Designer: Alice De Saulles
    Group Account Director: Lucy Haworth
    Senior Account Manager: Pip Rayner
    Executive Strategy Director: Alex Speakman
    Managing Director: Mark Cochrane

    Production Company: Finch
    Director: Jae Morrison
    Producer: Nick Simkins
    DOP: Jordan Maddocks

    Post Production
    ARC Edit: Lucas Baynes
    Ed Coyle

    Photography: Turtle Pictures
    Photographer: Gerry Colley

    Sound: Risk Sound
    Sound Engineer: Dee Gjedsted

    Music: Lank & Tank

    Media: Cole Media
    General Manager: Candice Cole
    Group Account Director: Sophie Carkeek
    Digital Director: Thi Thu Pham


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